Social Media outsource

Introduction

This third cluster of social media offerings focuses on situations where you would prefer to get someone else to do the ‘doing’:

Ambassador to customer

Community builder

Multimedia coverage for events

Objective: blogosphere

Ambassador to customer

SCL will start the social media ball rolling by blogging and networking in support of the your or customer, on a fully disclosed endorsement basis.

Benefits

Build early momentum for your customer’s social media efforts

Mentoring for their staff

‘Community Builder’

SCL will build an active presence in your customer’s forums and other key target communities and online movements

SCL will draw upon more than 10 years experience in this area

Benefits

Keep KM customer online presence connected with core efforts offline and help build ‘followership’ for KM customer

Multimedia coverage for Events

Build buzz in advance through social media broadcast and interactive activities

Take photos & capture video on the day, live-blog proceedings to collect input from those who can’t be there on the day

Set up a simple web page for other people to find details; includes ability to take payment for tickets (in return for small % of ticket price)

Edit video and upload footage, presentations and photos for wider sharing (usually via a blog post)

Benefits

Bring the event material and proceedings to a wider audience

Help create goodwill and channel of communication with stakeholders

Bring the ‘human touch’ to what often can be impersonal websites

Objective: Blogosphere

Working with a Partner, SCL will achieve greater penetration for your customer’s messages through specifically targeting the community of bloggers and social media pundits.

This is a proven and operational service, and has the added bonus of providing statistics about performance.