Social Media implementation

Introduction

This cluster concerns where we work with you to make the changes on the ground:

Social Media Test Drive

SCL sets up various tools and give an introduction about how to use them. E.g.:

  • Blog – central ‘online property’ to create and maintain web presence.
  • Twitter account – so that you’ve bagged the right name (but don’t need to use it).
  • E-mail newsletter (although I’m assuming you already have one).
  • Tools on your desktop which will help you blog, monitor your Twitter account etc.

To take place at your offices, lasting between 2 and 3 hours

The idea being you can experience using these tools, and get a sense of what they can do for you. We can also talk about measurement and monitoring.

‘Social Media Pioneer’

SCL will lead early stage social media efforts: write early blog posts; build Twitter followers; and begin to interact with key KM customer stakeholders

We can mentor your staff and give strategy advice to management, based on SCL expertise

Benefits

Take some of the load of your busy team and provide easier social media ‘on-ramp’

Business / web agency translation service

Those who run businesses are generally ‘non-techie’, they leave it to the IT Director / Manager or the young kids who are Facebook whizzes. However, when it comes to getting your website sorted out, sometimes it helps to have someone to represent you in meetings with web agencies.

Perish the thought that sometimes us techies sometimes bamboozle not-tech people with techno jargon: but having someone on your team who’s been on the “poacher’s” side can make it more likely you’ll get a web solution fit for your business needs. Usually part of a wider social media engagement.

There is an obvious link with the business / technology translation service.

Benefits

  • Keep your agency honest & your web projects on track
  • Maximise the value of your site to the business, and minimise development that doesn’t provide this
  • When the two sides speak different languages, take along a translator!

Online Customer help and support; ‘idea crowdsourcing’

SCL will work with you to identify appropriate tools to gather customer feedback, manage and track your support issues, and provide self-support resources for stakeholders.

SCL can also help you understand how stakeholders would like their product(s) to evolve in future, and what tools can capture and prioritise this feedback.

Benefits

  • Keep your stakeholders happy by providing an interactive feedback channel, and gain early warning of product issues
  • Reduce product development risk by providing what stakeholders / stakeholders have already asked for.
  • Provide outreach by integrating these tools with other social media channels