Social Media

Introduction

Anthony Bradley of Gartner states that:

At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. IT tools to support collaboration have existed for decades. But social-media technologies, such as social networking, wikis and blogs, enable collaboration on a much grander scale and support tapping the power of the collective in ways previously unachievable.

This seems like a great jumping off point from which to introduce Souter Consulting’s social media offering. With a background in knowledge & information management, and a long-running interest in how IT can help people work together, SCL comes to social media from the collaboration perspective.

What can social media do for you?

Some examples:

• Help you engage your online audience and manage your reputation online
• Help you begin the journey, rather than be overwhelmed by the unknown
• Turn negative views into customer service case studies by listening, and then responding
• Influence the groundswell and create positive buzz (a link with existing viral marketing techniques)
• Work with your Customers to create new products and services, by interacting with them online

Our offerings

Our social media offerings are organised into three clusters, but we can mix and match to suit your needs.

Strategy

• ‘Social Media healthcheck’
• ‘Measure for measure’
• ‘Influence‘

Implementation

• Social Media test drive
• Social Media pioneer
• Business / web agency translation service
• Online customer help & support

Outsource

• Ambassador to customer
• Community builder
• Multimedia coverage for events
• Objective: blogosphere

Conclusion

Social Media is an area where communications and technology overlap. The implications of real-time interaction with your stakeholders have implications for how you manage your organisations, interact with your stakeholders, and grow your business. Why don’t you Contact us?