CONNECT North East Case Study

Situation

LOGO-main CONNECT North East (CNE) brings together high growth technology businesses with those who are interested in funding them. Typically these businesses are start-ups, often run by young entrepreneurs who are very comfortable using digital technologies to communicate and collaborate.

In seeking to engage this community, and cost-effectively bring CNE’s message to a wider audience, Souter Consulting worked with the CNE team (which included an established PR agency) to kick-start CNE’s presence online, and gave advice on how to get the most from the CNE website.

What SCL did

Created a social media strategy for CNE, and provided ongoing tactical advice
Set up various online tools, e.g. blog, Twitter & YouTube accounts; published regular blog posts; ran the Twitter account; and monitored what was being said about CNE online.
Participated in existing online forums to help increase awareness of CNE
Worked with PR agency and CNE team to re-package key messages for Social Media audience
Shot, edited, and published video of key sessions – so those who couldn’t attend events might learn through viewing the material online.

What difference did it make

Helped create momentum and credibility for CONNECT North East online
Short-cut the time taken from start to successful implementation – rest of CNE team did not have time to understand and learn about, let alone, use tools in this area
Provided input for CNE decision makers about how to get most out of CNE website re-design
Provided baseline of a social media presence during the pilot phase, to be exploited during next, ‘live’, phase

What did the Customer say?

“Souter Consulting added a very significant dimension to our marketing activity: contemporary, effective and insightful communication, tailored to a technology-savvy audience in a medium which they value. We recommend Souter Consulting highly. “