Souter Consulting Limited

A log of ROI / Measurement resources I found in putting together the bdaily ‘Why’ article.

Return on Investment

• Bob Pearson – gives qualitative & quantitative response to Jeremiah Owyang
  New ROI of blogging report from Forrester
  Calculating business blog ROI
• When I’ve pitched business blogs in the past, the client nearly always asked what the benefits of a blog were. The reasons to maintain a business blog include
• creating a sense of community with your customers,
  getting feedback from your customers,
  generating fresh content for your web site,
  building company credibility and
  improving search engine visibility,
• just to name a few. That was always good enough for the client. I’ve never been asked to specify the ROI of a business blog. Eventually, someone will ask, though
• Wikis
• "Jon Mell builds upon his experiment to explore ROI and I can add that its common for our customers to reduce email volume by 30%, eliminating occupational spam. " – Ross Mayfield
• E-mail vs. wiki collaboration – see diagram
• Take a 30-man company with a £1,000,000 payroll, that’s a saving of £250,000
• Other Jon Mell roi calculations
• Enterprise 2.0 ROI
  Instant Messaging ROI – IBM case study
  ROI of blogging
  Social software ROI
• Pasted from <http://jonmell.co.uk/category/roi/>
• Related:
• Culture Trumps ROI
• Wikis as alternatives to email – find the ROI
  Fyi http://jonmell.co.uk/category/roi/
• Mashups
• Estimating the Value of Enterprise Mashups

Also, check out my articles tagged with ‘roi’ on Delicious for a growing list (which looks after itself!).

Measurement

I need to do some work on this!

Meanwhile, check out

• My articles tagged with ‘measurement’ on Delicious.
• Market Sentinel is also definitely worthwhile checking out.