From the category archives:

Web 2.0

Excellent Social Media case studies by Ron Ploof

September 21, 2009

High recommended reading to see how large companies are using Social Media. Enjoy! Social Media and PR The Ranger Station Fire Johnson & Johnson does New Media Johnson &Johnson Case Study – Social Media Technorati Tags: social media,pr,business,useful,fascinating,case studies,lessons learned This work is licensed under a Creative Commons Attribution Non-commercial Share Alike license.

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Getting the north east trading online – your input, please

September 15, 2009

Introduction I’ve been invited to take part in a roundtable event by RMT – my accountants. This is an excerpt from the invite: Getting the north east trading online @ RMT Gosforth on the 24th Sept 09 The aim of the day is to discuss how we can help get more north east based business [...]

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Cloud Computing – YouTube videos

September 4, 2009

Context I’m one of many who sees Cloud Computing as a major industry trend, which could be very disruptive [or then again it could all be hype ;-D]. This is the first of three planned posts to bring together some useful introductory material around Cloud – designed to give a balanced view, and cover the [...]

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Temporary Post Used For Theme Detection (ce85c37e-6266-4dfa-9ef0-798a4b11720d – 3bfe001a-32de-4114-a6b4-4005b770f6d7)

September 1, 2009

This is a temporary post that was not deleted. Please delete this manually. (55c01edd-484c-440c-9f6d-94eaeb884579 – 3bfe001a-32de-4114-a6b4-4005b770f6d7) UPDATE: Oops! I use Windows Live Writer, and was pretty much doing what it says above. It’s gone out via Twitter, so in case anyone’s wondering – you now have your explanation! ;-)

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Top Twitter strategy doc from HMG

August 3, 2009

A quick post to republish this document that I found via ‘Government advice urges tweeting’ article on the BBC website. The source for this is the Cabinet Office’s digital engagement blog. If you are a corporate, then this is for you. Contents Quoting from the document: “It covers: Objectives and metrics – why we are [...]

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Microsoft’s push into Web 2.0 via SharePoint

July 30, 2009

Ok, so I should admit that I have previous with Microsoft and SharePoint. An NT MCSE of 1999, I have been involved in a number of bids and delivery projects (e.g. here and here) involving SharePoint. The latest version, ‘Microsoft Office SharePoint Server 2007’ has a number of Social Media tools, but my experience has [...]

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Social Media in a B2B context

July 28, 2009

Last week I made a business development call on a local company, who were looking to find out more about Social Media–and what it could do for them. They are a business-to-business organisation, and I was slightly stumped when asked about B2B case studies in Social Media, so I decided to have a bit Google [...]

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United breaks Guitars; share price dips (allegedly)

July 27, 2009

I realise that for many of your seasoned observers, this is old hat. However, having been told about this at lunch yesterday by Caroline’s Daughter and Son-in-Law, I thought I would have a look into this, as it appears to be part of a growing trend of smart people employing social media to get heard. [...]

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How Teenagers consume media and other stories

July 24, 2009

Last week there was a bit of a to-do when a teenager, working as a Summer intern at the investment bank Morgan Stanley, was suddenly propelled to his 15 minutes of fame by the MS PR machine. His report below was published and kicked off a mini media storm (well ok, some City analysts were [...]

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Social Media numbers – c/o Marketing Charts

July 20, 2009

Introduction I put this document together recently when I was involved with a bid recently. These incredibly useful numbers / quotes etc. were culled from the Marketing Charts website – brilliant site, although I do wonder if the companies involved ‘place’ the reports on it to further their own agenda. That said, the stats are [...]

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