Archive for the ‘twitter’ Category

Belated write-up of TaaD event – ‘Social media: beyond the hype’

Friday, November 20th, 2009

A recap of this event, with photos and the presentations (where possible).

Intro

“Your Honour, being conscious that it’s a while since the ‘Social media: beyond the hype’ event at the end of October, I’d like to plead in mitigation that I’ve had a couple of bouts of ‘flu since then, and a broadband cut-off [although that’s another *very* long story :-s].” [Enough excuses – Ed.]

Event details

As per my original post, the event was held at the Great North Museum Hancock, and really ran very well, courtesy of fantastic organisation from Ellie Silson and Julie Moore (and others) from Codeworks.

We discovered during the evening that the reason the room was so cold was because of a dead body at the back of the room (until 27th Nov 09), more often known as Lindow Man.

I’m told that the business networking facilitated by the Dollywagon technology was a success, although perhaps the format should have included a bit longer for folks to make each other’s acquaintance.

Only blot on the landscape was my dodgy timekeeping. :$

Photos

Paul Santos

Photos that Paul took are on his website here. They’re also available via the Codeworks account on Flickr, viz:


Via Armin

Mine

Presentations

Herb Kim

Stephen Davies

Declan Metcalfe

Mine

Presos from Jason Brownlee (Professor Young was also struck down by ‘flu) and Armin Talic to come hopefully. I’ve checked with Paul Smith, who feels his presentation loses rather too much in translation, but essentially tells the story of Twitchhiker.

Feedback

Ellie tells me that the speakers all got excellent marks, and also that the feedback was very favourable. Well done everybody!

TaaD event – Social media: beyond the hype

Monday, October 26th, 2009

Introduction

Quick plug for this event by organised by Codeworks Connect this coming Thursday.

Think and a Drink

As credited by Herb Kim at the recent TEDxNewcastle, I am helping to ‘produce’ the evening – i.e. Herb and the team were kind enough to adopt my rough concept for the evening – and organise it! :-D

Aims (from my perspective):

  • Bring Social Media to a wider audience and into the mainstream of the North East
  • Grow the pie for various players in this space – yes, we’re in competition, but that doesn’t mean it’s a zero-sum game out there
  • By using these tools, Regional players can help increase turnover and reduce costs.

Codeworks billing

As the Two Ronnies used to say, in a packed programme on [Thursday] night, we’ve got an All-Star line-up (excluding me!).

The following is a cut-and-paste from the Think and a Drink website [n.b. link is probably time-limited].

Date: Thursday 29th October 2009

Time: 17.30 until 22.30

But what’s the truth about social media? Can they really help your business? And how, exactly?

Everyone and anyone is talking up social media right now. Asking you to "join the conversation", "engage" with your customers rather than shouting at them. And telling you that if you don’t use these tools you’re at a major disadvantage. 

At October’s Think and a Drink event, you’ll get to see social networking in action and learn about the science behind it. A selection of social media experts – including ‘Twitchhiker’ Paul Smith and Stephen Davies, one of the UK’s most popular PR bloggers – will give you an insight into how social media can be used, based on their knowledge and experiences.

Who’s speaking?

Professor Malcolm Young. A professor at Newcastle University, Malcolm’s research expertise lies in complex systems analysis and informatics. He was one of 18 scientists worldwide nominated by The Sunday Times as the "Brains behind the 21st Century".

• Paul Smith. A freelance journalist, copywriter and new media "ideas man", Paul is perhaps best known in social media circles as ‘The Twitchhiker’. Together with Newcastle-based developer Jon Nairn, Paul recently launched Never Odd Or Even LLP, specialising in mobile application development.

• Stephen Davies. An online public relations specialist and managing director of 3W PR, an online PR and social media agency based in Sunderland. He also writes PRblogger.com, one of the UK’s leading PR blogs.

• Jason Brownlee. Prior to launching Dollywagon Media Sciences, Jason was the founder and research director of Other Lines of Enquiry, a successful media research consultancy. He has developed several new media research technologies, including eye-tracking, SMS surveys and online media engagement testing.

• Justin Souter. An experienced, customer-facing consultant who recognises the wider context for IT solutions. Justin recently started his own business, Souter Consulting, which offers advisory and consultancy services to customers who want to maximise the return on their technology investments.

• Armin Tali?. Armin has spent the last seven years as a designer, project manager and new media practitioner, most recently putting his experience to use as the community manager for revolutionary web video specialists Quick.tv.

Want to be a guinea pig?

Good. Because if you come to October’s Think and a Drink, you won’t really have a choice. During the event we’ll be running an exclusive networking experiment run by Jason Brownlee of Dollywagon Media Sciences.

Armed with a Think and a Drink delegate badge, some business cards and your sparkling personality, you’ll be ready to experience 3 genuinely useful 60 second business meetings.

The Think and a Drink delegate badges will have 3 names on the back with 3 highly relevant people you are due to meet (and in what order).  It will also tell you what you are meeting to discuss and where you will meet – the venue will be split into ‘zones’.

Each meeting will last for 60 seconds.  That’s long enough to put a face to a name, break the ice and identify your common interests.  You can then arrange to meet later in the evening, perhaps with a relaxing drink in your hand. 

After 60 seconds a bell will ring and you’ll dash off to your next meeting.  At the end of the speed networking session you will have made 3 new contacts with experience of a specific issue or challenge that you stand to learn from.

We will learn all the information we need to from your registration form.

Register today

Places for Think and a Drink events usually run out quickly. So book yours today at www.thinkandadrink.com

If you have any questions please call Ellie Silson on 0191 556 1127 or email ellie.silson@codeworks.net.

P.S. If you’re coming from Middlesbrough you can hop on a free bus we’re running to and from the event. Please indicate so when booking.

So, hope to see you there and good luck with the networking!

Social Media for Accountants – the real thing

Friday, October 16th, 2009

Intro

To recap:

DFK is:

a major international association of independent accounting firms and business advisers that has been meeting the needs of clients with interests in more than one country for 45 years. The association now has over 300 offices across the world.

DFK International creates special value for clients with cross-border interests. DFK member firms enjoy effective cooperation throughout the world resulting in the ability to deliver international services on time and at a competitive cost.

Fascinating to find out that I should be speaking at an event for a far-flung business networking organisation!

The Burns Supper

I thought it might be a good idea to go up the night before – there was a set-piece Burns Supper with haggis. Our table had a great vibe, but not enough grub: maybe we were just being greedy [shurely not! – Ed.]

Speakers

Anyway, we had fine food, and speeches by:

Format

Followed the traditional form of Burns Suppers

Video of Rab Tait

Rab Tait – champion piper was on hand to pipe the haggis into our dining room. Also to give Burns’ “Address to a Haggis” – priceless, as you can see by the rough video below.

All in all, a very enjoyable evening, with good company on our table of Scott from Glasgow, Shane from Dublin, and Paul & Nick from London I believe.

Photos

The Morning

  • Some people were holding their heads in their hands, and I wasn’t sure whether this was because of
    • the content
    • my delivery, or
    • they had had a very enjoyable evening!

Slides

This is the deck I delivered:

Video

I made a recording of my presentation, which is of better quality than the screenshot below. You can be your own judge of how informative it was… n.b. it’s probably 55 minutes, so if you’ve watched it all the way through – I’d love your feedback. Thanks!

Once piece of constructive feedback is that there was probably too much content on the slides. Unfortunately I haven’t reached heights of greatness akin to Tara Hunt or Stowe Boyd. :-(

Anyway, feel free to whack whatever comments you might have below.

Excellent Social Media case studies by Ron Ploof

Monday, September 21st, 2009

High recommended reading to see how large companies are using Social Media. Enjoy!

Social Media and PR

The Ranger Station Fire

Johnson & Johnson does New Media

Johnson &Johnson Case Study – Social Media

Top Twitter strategy doc from HMG

Monday, August 3rd, 2009

A quick post to republish this document that I found via ‘Government advice urges tweeting’ article on the BBC website.

The source for this is the Cabinet Office’s digital engagement blog. If you are a corporate, then this is for you.

Contents

Quoting from the document: “It covers:

  • Objectives and metrics – why we are using Twitter, and how we will assess its value
  • Risks and mitigation – how we will contain the risks to our corporate reputation
  • Channel proposition and management – how we will populate and use the channel
  • Promotional plan – how we will promote our presence on Twitter to maximise value”

Benefits

The Author, Neil Williams, of BIS, suggests that “some of the benefits I’ve found of having this document in my armoury are:

  • To get buy-in, explain Twitter’s importance to non-believers and the uninitiated, and face down accusations of bandwagon-jumping
  • To set clear objectives and metrics to make sure there’s a return on the investment of staff time (and if there isn’t, we’ll stop doing it)
  • To make sure the channel is used consistently and carefully, to protect corporate reputation from silly mistakes or inappropriate use
  • To plan varied and interesting content, and enthuse those who will provide it into actively wanting to do so.
  • As a briefing tool for new starters in the team who will be involved in the management of the channel”

As they say in Parliament: “I commend this to the House”! HMG does *not* in this case allude to a Heavy Machine Gun, but Her Majesty’s Government… ;-D

Template Twitter Strategy for Government Departments

Twitter 101 for Business

I thought you may also enjoy this presentation: Twitter 101 for Business

Everything you wanted to know about Twitter and were afraid to ask

A cheeky re-publish of some content from the L’Atelier blog:

“Twitter Director of Media Programming Chloe Sladden and Twitter Director of Mobile Kevin Thau were at (Paris Soma) to introduce Twitter and its strategy, and how the trendy start-up impacts the media scene.”

What is Twitter? from Atelier BNP Paribas on Vimeo.

Twitter Strategy from Atelier BNP Paribas on Vimeo.

SCL & Thinking Digital (including Live Blogging info) #TDC

Monday, May 11th, 2009

Thinking Digital Conference 09

I thought I should post before the conference about what I’ve been up to in connection with Thinking Digital (TDC), and how you can follow proceedings through the SCL website.

Consultancy role

  • I have been advising TDC on Social Media strategy
    • Working with the conference producer, and PR chief to explain the possibilities of Web 2.0 and its role in the conference
    • Bring experience of using Web 2.0 in a full-scale conference environment (i.e. SXSW) to bear on TDC planning, including panellists
    • Mentoring Herb Kim and Lewis Harrison
    • Validation of existing setup, e.g. YouTube, and Flickr and creating awareness of other possibilities.
  • Misc, e.g. advice on the use of
    • A Twitter hashtag
    • Use of a tool like Roomatic to monitor Twitter posts with #TDC hashtag
    • Discussion of potential feedback, networking & crowdsourcing tools

Testimonial

Lewis Harrison of Codeworks, organisers of Thinking Digital, said:

"Justin has been tremendous in helping us to get to grips with the range of social media tools out there – and how to use them in the right way. He’s knowledgeable, friendly and conscientious, regularly considering and making us aware of issues the conference might face well ahead of time.

"He’s also proven more than adept beyond the virtual world – building relationships with several people at SXSW who definitely fell into the ‘hard to reach’ category!"

South by South West

  • I was lucky enough to attend South by South West (SXSW) as TDC Ambassador
    • Travelled to Texas and brought back contacts for future Thinking Digital and GameHorizon conferences
  • You might well have seen my earlier posts about this, so I don’t need to say much more! ;-)

Live Blogging

You can follow proceedings by visiting the blog posts I will create for the sessions I attend

  • These should go live at the beginning of each session.
btw I may be lurking around with my video camera, so watch out… ;-D

Social Media at CONNECT North East

Monday, May 11th, 2009

 

This post sets out the work I have been doing with CONNECT North East which, in its own words, is:

  •  ”the newest branch of the highly successful CONNECT network, which brokers introductions between young technology companies and investors.
  • CONNECT North East’s role is to strengthen the links between the region’s young technology businesses and the people and organisations they need to know if they are going to attract investment and grow.
  • CONNECT North East facilitates introductions to encourage partnership working, joint ventures, knowledge transfer and financial investment.”

I have been working with John Sargent of The Ideas Mine, and Caroline Theobald of Bridge Club Limited to help them use Social Media to market the recent CONNECT North East Investing in a Secure Future conference, and better connect with their target market – i.e. early stage technology companies and start-ups.

Testimonial

Caroline Theobald of Bridge Club Limited said:

“We engaged Justin because we knew that some of the innovative companies that national government departments are interested in were more likely to respond to the conference’s networking opportunities if we made them accessible through their preferred media channels: ie blogs and tweets. 

New media is something that I know very little about – just appreciate it effectiveness – and so we invested in the services of an expert.  An experience that exceeded our expectations in terms of profile and user-group engagement.”*

In sum, I set up their blog, taught them how to use Twitter, and live-blogged at the Conference itself.

Blog

  • Set up on Wordpress
  • Configuration of users and various widgets etc.
  • Creation of kick-off post
  • RSS / Syndication via Feedburner

Twitter

  • Set up of CONNECT North East account
  • Installation of Twitter clients – e.g. Tweetdeck
  • Twitter widget on blog
  • Training about what Twitter is, how it can be used, and ‘encouragement’[!] for the new users ;-)

Conference

  • Live-blogging from the conference using Cover It Live
  • Video capture & interviewing of key conference stakeholders
  • Upload of presenters’ slides to Slideshare
  • Video editing & upload to YouTube

Social Media strategy

  • Advice on which platforms to use, e.g.:
  • Ongoing mentoring & (lightweight) technical support
  • Ambassador role, writing posts like this to indirectly highlight CONNECT North East activities
  • Guest blogging

Possible future activities

  • Set up of CONNECT North East-branded social network
  • Further advice, tweeting & blogging
  • Exploration of further tools for feedback & stakeholder engagement

If this is the sort of thing that you could benefit from, please use the Contact Form and get in touch!

*Disclosure: Caroline and I have lived together for nearly 8 years. But she’s totally objective, honest.

#RSCN09 – Learning in Virtual Worlds conference: my thoughts

Wednesday, April 22nd, 2009

This post is my immediate feedback from the event at the University of Sunderland yesterday, details of which are here.

A great opportunity to find out more about Virtual Worlds, the issues involved and how best to use them. Also some excellent advice about how to help those in your organisation wishing to exploit VWs – i.e. do’s, don’ts, and how-tos [Enough abbreviations already – Ed.].

I met some really interesting folk, but was perhaps too busy with the technology to meet more people – there was a big turn-out, maybe 100 people+.

The following is a list of my live-blog posts for your convenience:

I would like to record my sincere thanks to Paul Miller and Terry Docking of RSC Northern, who are e-Learning Advisors. They loaned me a laptop yesterday at very short notice so I could get on the University’s wireless network to live blog the sessions. Very impressive assistance and ongoing support from these guys – well done & thanks!

I will be updating the posts so there is a brief preamble so readers can find out about the live-blog without having to click on the Cover It Live player.

I have found at SXSW, and now at this VWs conference, that Live-blogging seems to be a surprisingly useful and interactive medium. I had comments yesterday in real time.

I also think that the combination of Blog, Twitter, and Cover It Live works well – perhaps with more notice, I would get more feedback. Thinking as I write this, perhaps it would be sensible to post before an event to say what I’m doing and how people can get involved. I also need to find out more re the CiL tool to get the most out of it.

Finally, a brief mention of why I was there: I have a historic interest in Virtual Worlds, and wrote a paper two years ago about the business opportunities for my previous employer in this area. So, it was a great chance to dip my toe in the waters again, and nice to see there is genuine interest, and a goodly-sized set of successes. :-D

My views & feedback on SXSW

Tuesday, April 14th, 2009

This post sets out my observations of the South by South West (SXSW) interactive festival (http://sxsw.com/interactive), in March 2009.

I attended as Ambassador to Thinking Digital (http://thinkingdigital.co.uk/).

Reflections

  • IMG00163-20090316-0756Overall, it was a fantastic experience, not overwhelming
  • I don’t tend to overdo things, so didn’t "burn the candle at both ends" too much!
  • I found it a validating / affirmative experience, but that’s because I’m a practitioner and interested in the technologies, the people side of them and their future possibilities.
  • The types of folk who were there were on a pretty similar wavelength to me, there were very few suits
  • I tried to make it a collaborative experience
    • Live-blogging the sessions
    • Tweeting from the States
  • Remember to take your photo ID when you go to a bar, I’m nearing 40 and was refused entry without it – bah!
  • Also, remember your SXSW badge to get into events
  • Twitter was a key tool to stay in touch with other people and with what was happening
  • My.sxsw.com was a useful tool to work out a draft schedule, there was also a tool called the Sched, which seemed to offer greater functionality & integration with iPhone.
  • Herb Kim made a [remote] introduction to Alan Patrick – a fascinating bloke!
  • It was a fairly relentless few days. Key things are to eat & drink enough, don’t "rawk" things too much as your body will give in!
    • Also useful knowing where the nearest restaurant / cafe is – for instance, I should have made more of the cafe in the Convention Center.
  • I swapped business cards with as many people as I could. I’ve had the cards scanned by Cloud Contacts, and will be e-mailing those I met.
  • IMG00130-20090313-1029Austin is a "pretty progressive place", although the Civil War memorial in my Flickr stream might suggest otherwise!
  • http://sxsw.com/marketing gives the low-down on how to use SXSW for marketing purposes
  • SXSW is also a film & music festival, although the Interactive bit was key for Thinking Digital / Codeworks. That said, there were other people going out to SXSW from the North East – I think for the Music festival.
    • Maybe there’s an opportunity to round them up to get some further feedback & learn for next year?

Thoughts

Travel

  • Flight to London & stayed at Heathrow
  • Flew out to Dallas Fort Worth airport, then connection on to Austin, TX
  • Took Supershuttle from AUS to downtown Austin – good service & good value; also good way of starting to meet people
  • Journey back retraced my steps, without the stay at Heathrow

Gaming

IMG00134-20090313-1205Good gaming ideas to find out about:

Digital Mission

Digital Mission “is organised by Chinwag for UK Trade & Investment, enabling digital companies to expand into overseas markets and attract investment outside the UK.”

I’m not sure I met *everyone* on the Digital Mission (DM), but I gave it my best shot!

Chinwag seemed to be doing a good job, there was a lot of goodwill for Sam, Emily & the gang

I attended virtually everything that Chinwag put on, spent a lot of time with the DM folks – having lunch, supper, breakfast, sessions etc.

Having a base & bunch of people I already knew was really helpful. Downside was a I probably didn’t meet as many random people

Online tools: photos, posts, links

Tuttle was everywhere! ;-)

Tuttle was everywhere! ;-)

Other Reviews of SXSW

UPDATE: You’re a Tiger!

Thanks to Benjamin Ellis for this photo!

Outer

Photo credit to Benjamin Ellis

Web 2.0 articles in bdaily #8 – Conclusion

Monday, March 2nd, 2009

n.b. This was originally published on bdaily.

2007NOV221237

Photo credit to bootload

“Web 2.0: Conclusion

With Justin Souter of Souter Consulting

Part 4 [sic] of a series of articles on the application of Web 2.0

In writing this conclusion, I first would like to thank you for staying with me since January, and for your comments and informal feedback – much appreciated!

However, I feel this article is less a conclusion, more an invitation to go and explore for yourselves what I’ve discussed.

Please support further articles in this series – I am lining up at least one further contributor, so let me know if you’re interested or need help. You might also wish to sign up to the Tuttle North East mailing list, to network with others with similar interests in this area.

I’m conscious that I have mainly ‘accentuated the positive’, when there are numerous downsides and new rules to learn. Groundswell’s authors, for example, discuss Social Media tools and ‘How they threaten institutional power‘ . Psychologist Oliver James asserts that “Nobody would Twitter if they had a strong sense of identity.” The preface to Critical Perspectives on Web 2.0 states:

“But Web 2.0 also embodies a set of unintended consequences, including the increased flow of personal information across networks, the diffusion of one’s identity across fractured spaces, the emergence of powerful tools for peer surveillance, the exploitation of free labor for commercial gain, and the fear of increased corporatization of online social and collaborative spaces and outputs.”

In an organisational context, many managers feel that Web 2.0 (and social media in particular) are lowering productivity and employee focus, and restricting access to these tools as a result. IMHO this is also the case for using the phone and checking personal e-mails at work, so at best this is a short-term measure, and at worst a longer-term mistake:

“In [Don] Tapscott’s view, many chief information officers (CIOs) do not understand the potential of tools such as Twitter, wikis, blogs and collaboration networks, as well as the cost involved in introducing systems that bring value to the business.

“There are many tools that can really aid effective collaboration and they are not necessarily costly. Those systems are every bit as important as customer relationship management systems or enterprise resource planning platforms,” he said.”

Jeff’s review of Groundswell states it “is about relationships, not technologies.” As David Coxon suggested to me, this can leave the IT Department in a bind because your team members might be using cloud-based tools which your techies don’t control or necessarily understand – and the details of contacts go with the employee when they leave.

On a more positive note, Jeff’s review continues: “The 7 lessons from great Groundswell thinkers are:

  1. Never forget that the groundswell is about person-to-person activity
  2. Be a good listener
  3. Be patient
  4. Be opportunistic
  5. Be flexible
  6. Be collaborative
  7. Be humble”

So, you’ve been tellt!”