Archive for the ‘Social Networking’ Category

Belated write-up of TaaD event – ‘Social media: beyond the hype’

Friday, November 20th, 2009

A recap of this event, with photos and the presentations (where possible).

Intro

“Your Honour, being conscious that it’s a while since the ‘Social media: beyond the hype’ event at the end of October, I’d like to plead in mitigation that I’ve had a couple of bouts of ‘flu since then, and a broadband cut-off [although that’s another *very* long story :-s].” [Enough excuses – Ed.]

Event details

As per my original post, the event was held at the Great North Museum Hancock, and really ran very well, courtesy of fantastic organisation from Ellie Silson and Julie Moore (and others) from Codeworks.

We discovered during the evening that the reason the room was so cold was because of a dead body at the back of the room (until 27th Nov 09), more often known as Lindow Man.

I’m told that the business networking facilitated by the Dollywagon technology was a success, although perhaps the format should have included a bit longer for folks to make each other’s acquaintance.

Only blot on the landscape was my dodgy timekeeping. :$

Photos

Paul Santos

Photos that Paul took are on his website here. They’re also available via the Codeworks account on Flickr, viz:


Via Armin

Mine

Presentations

Herb Kim

Stephen Davies

Declan Metcalfe

Mine

Presos from Jason Brownlee (Professor Young was also struck down by ‘flu) and Armin Talic to come hopefully. I’ve checked with Paul Smith, who feels his presentation loses rather too much in translation, but essentially tells the story of Twitchhiker.

Feedback

Ellie tells me that the speakers all got excellent marks, and also that the feedback was very favourable. Well done everybody!

Social Media strategy – Vignette-stylee

Wednesday, November 11th, 2009

Intro

I used to work at a systems integrator, as part of their Knowledge Management practice, and then latterly as a business consultant in their Information Management practice.

Vignette was a name that always came up in discussions about web content management, and so it’s interesting to see that it was bought by OpenText this summer.

I happened to be browsing through Slideshare, and found these presentations by Gerardo Dada, who is Senior Director, Product Marketing at Vignette.

With Sapient

This first presentation is useful in terms of Social Media ‘strategising’:

Enterprise 2.0

This one is a teensy bit product-oriented, but a useful explanation of Enterprise 2.0 (i.e. what happens to an organisation when it adopts Web 2.0).

TaaD event – Social media: beyond the hype

Monday, October 26th, 2009

Introduction

Quick plug for this event by organised by Codeworks Connect this coming Thursday.

Think and a Drink

As credited by Herb Kim at the recent TEDxNewcastle, I am helping to ‘produce’ the evening – i.e. Herb and the team were kind enough to adopt my rough concept for the evening – and organise it! :-D

Aims (from my perspective):

  • Bring Social Media to a wider audience and into the mainstream of the North East
  • Grow the pie for various players in this space – yes, we’re in competition, but that doesn’t mean it’s a zero-sum game out there
  • By using these tools, Regional players can help increase turnover and reduce costs.

Codeworks billing

As the Two Ronnies used to say, in a packed programme on [Thursday] night, we’ve got an All-Star line-up (excluding me!).

The following is a cut-and-paste from the Think and a Drink website [n.b. link is probably time-limited].

Date: Thursday 29th October 2009

Time: 17.30 until 22.30

But what’s the truth about social media? Can they really help your business? And how, exactly?

Everyone and anyone is talking up social media right now. Asking you to "join the conversation", "engage" with your customers rather than shouting at them. And telling you that if you don’t use these tools you’re at a major disadvantage. 

At October’s Think and a Drink event, you’ll get to see social networking in action and learn about the science behind it. A selection of social media experts – including ‘Twitchhiker’ Paul Smith and Stephen Davies, one of the UK’s most popular PR bloggers – will give you an insight into how social media can be used, based on their knowledge and experiences.

Who’s speaking?

Professor Malcolm Young. A professor at Newcastle University, Malcolm’s research expertise lies in complex systems analysis and informatics. He was one of 18 scientists worldwide nominated by The Sunday Times as the "Brains behind the 21st Century".

• Paul Smith. A freelance journalist, copywriter and new media "ideas man", Paul is perhaps best known in social media circles as ‘The Twitchhiker’. Together with Newcastle-based developer Jon Nairn, Paul recently launched Never Odd Or Even LLP, specialising in mobile application development.

• Stephen Davies. An online public relations specialist and managing director of 3W PR, an online PR and social media agency based in Sunderland. He also writes PRblogger.com, one of the UK’s leading PR blogs.

• Jason Brownlee. Prior to launching Dollywagon Media Sciences, Jason was the founder and research director of Other Lines of Enquiry, a successful media research consultancy. He has developed several new media research technologies, including eye-tracking, SMS surveys and online media engagement testing.

• Justin Souter. An experienced, customer-facing consultant who recognises the wider context for IT solutions. Justin recently started his own business, Souter Consulting, which offers advisory and consultancy services to customers who want to maximise the return on their technology investments.

• Armin Tali?. Armin has spent the last seven years as a designer, project manager and new media practitioner, most recently putting his experience to use as the community manager for revolutionary web video specialists Quick.tv.

Want to be a guinea pig?

Good. Because if you come to October’s Think and a Drink, you won’t really have a choice. During the event we’ll be running an exclusive networking experiment run by Jason Brownlee of Dollywagon Media Sciences.

Armed with a Think and a Drink delegate badge, some business cards and your sparkling personality, you’ll be ready to experience 3 genuinely useful 60 second business meetings.

The Think and a Drink delegate badges will have 3 names on the back with 3 highly relevant people you are due to meet (and in what order).  It will also tell you what you are meeting to discuss and where you will meet – the venue will be split into ‘zones’.

Each meeting will last for 60 seconds.  That’s long enough to put a face to a name, break the ice and identify your common interests.  You can then arrange to meet later in the evening, perhaps with a relaxing drink in your hand. 

After 60 seconds a bell will ring and you’ll dash off to your next meeting.  At the end of the speed networking session you will have made 3 new contacts with experience of a specific issue or challenge that you stand to learn from.

We will learn all the information we need to from your registration form.

Register today

Places for Think and a Drink events usually run out quickly. So book yours today at www.thinkandadrink.com

If you have any questions please call Ellie Silson on 0191 556 1127 or email ellie.silson@codeworks.net.

P.S. If you’re coming from Middlesbrough you can hop on a free bus we’re running to and from the event. Please indicate so when booking.

So, hope to see you there and good luck with the networking!

Social Media for Accountants – the real thing

Friday, October 16th, 2009

Intro

To recap:

DFK is:

a major international association of independent accounting firms and business advisers that has been meeting the needs of clients with interests in more than one country for 45 years. The association now has over 300 offices across the world.

DFK International creates special value for clients with cross-border interests. DFK member firms enjoy effective cooperation throughout the world resulting in the ability to deliver international services on time and at a competitive cost.

Fascinating to find out that I should be speaking at an event for a far-flung business networking organisation!

The Burns Supper

I thought it might be a good idea to go up the night before – there was a set-piece Burns Supper with haggis. Our table had a great vibe, but not enough grub: maybe we were just being greedy [shurely not! – Ed.]

Speakers

Anyway, we had fine food, and speeches by:

Format

Followed the traditional form of Burns Suppers

Video of Rab Tait

Rab Tait – champion piper was on hand to pipe the haggis into our dining room. Also to give Burns’ “Address to a Haggis” – priceless, as you can see by the rough video below.

All in all, a very enjoyable evening, with good company on our table of Scott from Glasgow, Shane from Dublin, and Paul & Nick from London I believe.

Photos

The Morning

  • Some people were holding their heads in their hands, and I wasn’t sure whether this was because of
    • the content
    • my delivery, or
    • they had had a very enjoyable evening!

Slides

This is the deck I delivered:

Video

I made a recording of my presentation, which is of better quality than the screenshot below. You can be your own judge of how informative it was… n.b. it’s probably 55 minutes, so if you’ve watched it all the way through – I’d love your feedback. Thanks!

Once piece of constructive feedback is that there was probably too much content on the slides. Unfortunately I haven’t reached heights of greatness akin to Tara Hunt or Stowe Boyd. :-(

Anyway, feel free to whack whatever comments you might have below.

Social Media for Accountants – the sequel

Monday, September 28th, 2009

Intro

Quick post to say I’ve re-hashed this presentation, based on feedback from:

Basically it was too long and too detailed. Please take a look and suggest any improvements you might think of.

I plan another version, to take into account some thoughts from the Senior Partner at RMT. So, watch this space!

Preso

Presentation: Social Media for Accountants

Thursday, September 17th, 2009

Mega quick post (that I may well update) to capture any comments you goodly people might have about this preso.

The story is that I have been invited to speak at the DFK UK & Ireland Annual Conference on the 2 October at the Marine Hotel in Troon (www.barcelo-hotels.co.uk/marine-hotel/)

This is my draft presentation to 50 Accountants to give them an intro to the Why’s and Wherefore’s of Social Media.

UPDATE: The presentation is up to slide 44, and the rest are stats or ‘off-cuts’. Many props to Emily Coltman for input re Acountants who ‘do’ social media.

UPDATE 22 Sept 12:55: Dennis Howlett has blogged the following feedback on my slides:

I’ve no idea who sent me this link, probably some well meaning soul on Twitter but the embedded Slideshare presentation is worrying. Stuffed with out of date ’stuff’ like on overfull suitcase, it takes the wrong angle on so-called social media, a term I detest, for accountants. It demonstrates a lack of understanding about what makes this style of audience tick. It’s hard enough to get professional accountants to understand the world of marketing, social media as presented here will blow their heads off.

Instead, can I suggest that those who are curious steer away from the consumer facing spiel and think more about communications, internally at first and how sharing information might better serve the practice. Professionals should be looking for ways to better collaborate both internally and among their communities.We’re starting to see that at ion. And it’s not about using these tools as direct marketing tools or gimmicks but about the indirect effects that arise out of your efforts at supporting those around you through the stories you tell.

But above everything, please don’t see this as any quick fix. Making these things work takes time.

Interesting points & I need to update the deck asap with the gist of this, and also from Phil Richards (see comments).

Microsoft’s push into Web 2.0 via SharePoint

Thursday, July 30th, 2009

Ok, so I should admit that I have previous with Microsoft and SharePoint. An NT MCSE of 1999, I have been involved in a number of bids and delivery projects (e.g. here and here) involving SharePoint.

The latest version, ‘Microsoft Office SharePoint Server 2007’ has a number of Social Media tools, but my experience has been that both business users and technical implementers don’t really know what Wikis and Blogs *are*, let along know how to exploit them.

Happily, the penny seems to have dropped at SharePoint Towers. Not only have they compiled a couple of best practice guides about exploiting social media functionality, they have put together a dedicated Social Computing microsite.

To get a sense of their plans, check out the video below [will probably require Windows Media Player to be installed] or otherwise it’s embedded on this page, which unfortunately doesn’t provide an embed code so hopefully this WLW widget will work for you :-).

Download this Media File – (Right Click)

I have embedded the following documents on this post, via Scribd:

I’m assuming that Microsoft don’t mind me reproducing it’s own brochureware on Scribd; click on the button at top-right of the Scribd widget to make it Full Screen – often the easiest way to see the detail.

You might also want to check out:

Community Kit for SharePoint

The Community Kit for SharePoint is a set of best practices, templates, Web Parts, tools, and source code that enables practically anyone to create a community website based on SharePoint technology for practically any group of people with a common interest.

Files and source code for the CKS are available for download from CodePlex at http://www.codeplex.com/cks.

Podcasting Kit for SharePoint

Same idea, but this time for Podcasts:

Here is a great article on the new announcement of Open Sourcing Podcasting Software. The web link can be found below:

http://www.eweek.com/c/a/Enterprise-Apps/Microsoft-Open-Sources-Podcasting-Software/

Here is also the website where you can find more information and download the Podcasting Kit from codeplex:

http://www.codeplex.com/pks

A glossy intro for Business readers, which sets out four business benefits for Social Media, and places SharePoint in the context of the wider Microsoft product set.

Social Computing in the Enterprise

Written by one of the Authors of the document above, this June 2008 paper fleshes out more of vision for ‘social computing’ with SharePoint.

Get the Most Value From Social Computing for Business

Positions SharePoint in the wider Web 2.0 zeitgeist – from December 2006.

2007 Office System and Web 2.0

Does pretty much what it says on the tin / title: introductory paper from July 2006 about these tools.

Blogs and Wikis in Business

UPDATE 1/9/09: I’ve put a widget into this page which will hopefully show the MOSS video in its glory. However, will require Windows Media Player to be installed on your machine – but have given link to page so you can check it out on the MOSS site [maybe you need Silverlight?!] :-D

Social Media numbers – c/o Marketing Charts

Monday, July 20th, 2009

Introduction

I put this document together recently when I was involved with a bid recently.

These incredibly useful numbers / quotes etc. were culled from the Marketing Charts website – brilliant site, although I do wonder if the companies involved ‘place’ the reports on it to further their own agenda. That said, the stats are great – in this case, about Social Media.

If you’re interested in which report I got the data from – go to the Marketing Charts website, and search using the exact words from the titles of a particular section: it should bring up the original report. As they say, Enjoy!

Document

Social Media Research (With Highlights) v0.2

Sample from Marketing Charts

You can also download data from this page, e.g.:

GameHorizon feedback #gh09

Thursday, July 9th, 2009

My impressions

I thought I should write up my thoughts re my recent attendence at GameHorizon:

  • It seems pretty clear that the Computer Games industry is a major success story
    • Apparently making more money than film & music [although all I can find on Google are rather dodgy get-rich-quick schemes which refer to this…!]
    • What I *did* find was a report from back-end of 2008, quoted here and here, saying “Verdict research predicts gaming will become the UK’s premier leisure activity before 2009”
  • But it seems to be in ‘stealth mode’ in terms of profile
    • There have been various controversies about computer games – which are set out in this section from Wikipedia
    • Reminds me of my MBA paper on Microsoft & Public Affairs paper [which I should publish]
      • The nub of this was that Bill didn’t take politics seriously until he found his competitors were using their political connections as a business strategy
  • Also is on the cusp of convergence of various positive technological trends
    • 3D & virtual worlds
    • Serious Games
  • Favourite sessions
    • Sneaking in the Back Door to become an AAA Multiplatform Studio‘ Sponsored by Game Republic – Paul Wedgwood, CEO and Game Director, Splash Damage Ltd.
    • ‘Separating Fact from Fiction: the Future of Digital Distribution’ – Roger Walkden, CEO, AWOMO
    • ‘Development Opportunities in PlayStation Home’ Peter Edward, Director, PlayStation Home Platform Group
    • Panel Discussion: ‘Game Exposure – The naked truth about marketing your self published IP’ Sponsored in partnership by BAFTA and Northern Film + Media.
    • [that’s enough – Ed.]
  • Pretty reasonable games industry in the UK, also in Europe
  • Cutting edge stuff going, which I have highlighted in my list of favourite sessions
    • What struck me was the the Social Media / online component that many companies are only now discovering seems to be standard operating procedure for the games industry – as Paul Farley (Managing Director, Tag Games) explained.

I met some good people & am following up various business opportunities. This was an eye-opener for me, and I expect to see the Games industry as part of a major convergence of computing trends in the home.

Live bloggging info

If you would like to read my live blogging notes from the conference, please see this summary page.

UPDATE: Interesting interview with Ian Livingstone of Eidos re GH

Raising your Whuffie

Friday, June 12th, 2009

This post looks at the importance of Social Capital online.

For those of you who attended Thinking Digital recently, we were treated to Tara Hunt tour-de-force which, unfortunately, was too quick & snappy for me to live blog :-(. I’m therefore embedding the presentation so you can see for yourself. :-)

As a result of her presentation, I have recently read, and am now re-reading “Down and Out in the Magic Kingdom”, a classic IMHO. In it, Cory Doctorow introduces the concept of Whuffie.

Tara explains Whuffie in the Social Media context

Doing some business development-related research, I found this rather fine summary from Tara herself about Whuffie, and what it’s all about. Enjoy!

The Whuffie Factor from missrogue on Vimeo.

Tara is currently plugging her book The Whuffie Factor, of which this is a summary:

The book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt is the perfect person to do this book. The San Francisco Chronicle, in fact, named her as one of the Digital Utopians who populate Web 2.0, along with luminaries like Jimmy Wales and Tim O’ Reilly and Fast Company named her one of the Most Influential Women in Tech.

While The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is Whuffie – social capital – and how to raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.

The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. As Tara Hunt has found, online success comes from building a community and being part of it – not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.

The Whuffie Factor is already on my Amazon wishlist… ;-)