Social Media

United breaks Guitars; share price dips (allegedly)

July 27, 2009

I realise that for many of your seasoned observers, this is old hat. However, having been told about this at lunch yesterday by Caroline’s Daughter and Son-in-Law, I thought I would have a look into this, as it appears to be part of a growing trend of smart people employing social media to get heard. [...]

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How Teenagers consume media and other stories

July 24, 2009

Last week there was a bit of a to-do when a teenager, working as a Summer intern at the investment bank Morgan Stanley, was suddenly propelled to his 15 minutes of fame by the MS PR machine. His report below was published and kicked off a mini media storm (well ok, some City analysts were [...]

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Social Media numbers – c/o Marketing Charts

July 20, 2009

Introduction I put this document together recently when I was involved with a bid recently. These incredibly useful numbers / quotes etc. were culled from the Marketing Charts website – brilliant site, although I do wonder if the companies involved ‘place’ the reports on it to further their own agenda. That said, the stats are [...]

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The Social Media pendulum starts to swing back

July 13, 2009

I was reading the Groundswell blog post below, and it got me thinking about my own use of Social Media, and how I haven’t been using Twitter quite so much recently – which is probably a *good* thing! ;-D So, I thought it might be useful to reflect a bit and also relay a couple [...]

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Digital Transport event feedback

July 9, 2009

I recently helped organise the “Where do you think You’re going” event that was held by Newcastle University at Hoults Yard. This post is a quick bulleted list of my feedback, and also a highlight of material from James Burke. Thoughts Content Eclectic and genuinely thought-provoking Presenters were clearly experts in their fields [well, from [...]

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SCL joins NEESPR!

June 17, 2009

A post to announce that Souter Consulting Limited has joined the North East Service Provider Register. So, if you are looking for assistance around Social Media strategy & fulfilment (e.g. how can I use blogging & Twitter for my business?) Document, Information & Knowledge Management, and using collaborative technologies in general Management of Change to [...]

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Raising your Whuffie

June 12, 2009

This post looks at the importance of Social Capital online. For those of you who attended Thinking Digital recently, we were treated to Tara Hunt tour-de-force which, unfortunately, was too quick & snappy for me to live blog :-(. I’m therefore embedding the presentation so you can see for yourself. :-) Happiness as Your Business [...]

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SCL Narrative – my thoughts: your feedback please

June 5, 2009

I’ve been kicking some ideas around for a while about what SCL is for – what is the Big Picture? Those who know me know that I think in pictures. So, instead of publishing a long-winded explication, I’m publishing this mindmap to get my thoughts into the Public Domain, and hopefully to garner some feedback [...]

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