November 17, 2011
Introduction I had seen an advert for this study highlighted in the media, and investigated. You could argue that the IBM reports play to the strengths of IBM as a company – and you’d be right. That said, it is a fascinating insight into the mindsets and priorities of Chief Marketing Officers, and so I’m [...]
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September 9, 2011
Introduction For those of you dedicated followers of this blog, you might recall my post Podcasts = genius. Over the summer I’ve been fine-tuning my podcast listening, and wanted to share what I’ve found. I’m come to think that that podcasts are a significant and pretty vibrant source of knowledge, insight and news. The best [...]
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