marketing

Social Media strategy – Vignette-stylee

November 11, 2009

Intro I used to work at a systems integrator, as part of their Knowledge Management practice, and then latterly as a business consultant in their Information Management practice. Vignette was a name that always came up in discussions about web content management, and so it’s interesting to see that it was bought by OpenText this [...]

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Social Media for Accountants – the real thing

October 16, 2009

Intro To recap: Proposed by RMT, to present at DFK UK & Ireland Annual Conference. This year, it was held in Troon, right next to the golf course. Schoolboy error on my part meant that I forgot to pack my clubs and go up early enough to get a round in – doh! The presentation [...]

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Excellent Social Media case studies by Ron Ploof

September 21, 2009

High recommended reading to see how large companies are using Social Media. Enjoy! Social Media and PR The Ranger Station Fire Johnson & Johnson does New Media Johnson &Johnson Case Study – Social Media Technorati Tags: social media,pr,business,useful,fascinating,case studies,lessons learned This work is licensed under a Creative Commons Attribution Non-commercial Share Alike license.

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Please help Fat Frog design the SCL identify & branding

September 11, 2009

This post describes the work around the new SCL identify, and how you can get involved. Introduction I’ve asked Steve and the Gang at Fat Frog to draw up the identity for Souter Consulting. I had thought of putting the work out to Crowdspring, but that could have been a bit too hard and difficult [...]

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Social Media in a B2B context

July 28, 2009

Last week I made a business development call on a local company, who were looking to find out more about Social Media–and what it could do for them. They are a business-to-business organisation, and I was slightly stumped when asked about B2B case studies in Social Media, so I decided to have a bit Google [...]

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Social Media numbers – c/o Marketing Charts

July 20, 2009

Introduction I put this document together recently when I was involved with a bid recently. These incredibly useful numbers / quotes etc. were culled from the Marketing Charts website – brilliant site, although I do wonder if the companies involved ‘place’ the reports on it to further their own agenda. That said, the stats are [...]

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Designing for Irrational Behavior

March 14, 2009

A live blog from SXSW PRESENTERS * Peter Whybrow – UCLA Semel Institute * Robert Fabricant – Frog Design Inc * Jeffrey Bardzell – Indiana University * Jen van der Meer – Drillteam DESCRIPTION The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This [...]

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Transatlantic Troubleshooting: Getting into Europe’s New Media Market

March 14, 2009

Live blogging session, flying the flag for the Brits (any other European peeps on the panel?) PRESENTERS Mike Butcher – TechCrunch Mike Teasdale – Chinwag/Harvest Digital Stewart Townsend – Sun Microsystems Aleks Krotoski – Chinwag/UKTI Nigel Eccles – Hubdub.com DESCRIPTION The European market with over 500 million citizens is an enormous single market, with the [...]

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SCL: Ready for business!

January 26, 2009

If you’re thinking of getting in contact with SCL, I thought it would be helpful to set out where Souter Consulting Limited has got to: SCL formally established on 16th December 2008 Public liability & personal insurance now in place Bank account etc. now set up and running Marketing Obviously, this website and the blog [...]

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