marketing

Social Media lecture to Newcastle Uni MSc students

May 19, 2010

Background I had been asked by Katie Wray, Curriculum Development Officer in the Careers Service at Newcastle University to present to the MSc Renewable Energy, Enterprise & Management course, which I did yesterday. I think only one person feel asleep, which I hope was reasonable indication of success! ;-) There seemed to be a wide [...]

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SCL entry into IWCYC Challenge

May 6, 2010

This entry is part 4 of 4 in the series Re-boot

Introduction The Entrepreneurs Forum is a network local to the North East of England, designed to help entrepreneurs and entrepreneurship. They run a website called ‘If we can, you can’, and thereby a yearly challenge to find the most dynamic entrepreneurs in the Region. I’ve noticed that there are regular business competitions locally (e.g. in [...]

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Aurora Training partners with Souter Consulting to deliver social media strategy workshops

May 5, 2010

Organisations wishing to kick off their social media efforts – but not knowing where to start – can look to Aurora Training & Souter Consulting to give them a led up!

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My Slideshare favourites

May 4, 2010

A post with embedded widget from the Slideshare website to help others learn about Web & Enterprise 2.0 by viewing my favourited slide decks

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SCL’s new branding

April 1, 2010

This entry is part 3 of 4 in the series Re-boot

Introduction As I mentioned in my opening post of this series, Gino at Fat Frog has done a great job with the new look for Souter Consulting. Process It’s been an interactive exercise, and I believe we’ve both enjoyed the experience, and I feel it’s delivered the goods Gino has a passion for typefaces – [...]

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Website re-design

March 31, 2010

This entry is part 2 of 4 in the series Re-boot

Introduction A post looking at how the SCL website has recently changed. Below the text I’ve included a video outlining the changes at the bottom. Look and feel You’ll have probably noticed a vast change from the WordPress default theme [mock up to the left] – i.e. I’m now using the Thesis theme to provide greater [...]

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SCL 2.0

March 26, 2010

This entry is part 1 of 4 in the series Re-boot

Introduction This post is the first in a series about how I’m re-booting Souter Consulting Limited. The posts in this series hopefully show at the top right when you read this – automagically! Relaunching the business I’ve recently had a couple of meetings where the feedback has caused me to think about how SCL presents [...]

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Belated write-up of TaaD event – ‘Social media: beyond the hype’

November 20, 2009

A recap of this event, with photos and the presentations (where possible). Intro “Your Honour, being conscious that it’s a while since the ‘Social media: beyond the hype’ event at the end of October, I’d like to plead in mitigation that I’ve had a couple of bouts of ‘flu since then, and a broadband cut-off [...]

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Social Media strategy – Vignette-stylee

November 11, 2009

Intro I used to work at a systems integrator, as part of their Knowledge Management practice, and then latterly as a business consultant in their Information Management practice. Vignette was a name that always came up in discussions about web content management, and so it’s interesting to see that it was bought by OpenText this [...]

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Social Media for Accountants – the real thing

October 16, 2009

Intro To recap: Proposed by RMT, to present at DFK UK & Ireland Annual Conference. This year, it was held in Troon, right next to the golf course. Schoolboy error on my part meant that I forgot to pack my clubs and go up early enough to get a round in – doh! The presentation [...]

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