marketing

Supermondays data visualisation evening – May 28th

May 8, 2012

Introduction Taken shelter from the ‘data explosion’? Looking for the patterns which become information and better decision-making? Join us at Supermondays on Monday May 28th and hear from a varied line-up about data visualisation – how software tools can help us seeing further, and differently. Context Inspired by Jer Thorp’s talks at Thinking Digital and [...]

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Global Service Jam 2012: Newcastle {part 2}

March 23, 2012

Intro Second post, containing multimedia to give you a sense of the Newcastle part of the Global Service Jam event. Photos Friday Saturday Sunday Justin getting a signal Our output Sid’s day – script to go with video I’ve dug out this document, to give you an idea of how we thought our persona, ‘Sid’ [...]

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Impact of big data and social media #1 – IBM CMO study

November 17, 2011

Introduction I had seen an advert for this study highlighted in the media, and investigated. You could argue that the IBM reports play to the strengths of IBM as a company – and you’d be right. That said, it is a fascinating insight into the mindsets and priorities of Chief Marketing Officers, and so I’m [...]

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Podcasting practicalities

September 12, 2011

Intro This post follows on from last Autumn’s Podcasts = genius and the immediately previous Podcasting discoveries. It does what it says on the tin in the title! The first section sets out how I’ve been listening to digital content; the second describes how I have been involving in creating some podcasts myself. Listening tools [...]

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Podcasting discoveries

September 9, 2011

Introduction For those of you dedicated followers of this blog, you might recall my post Podcasts = genius. Over the summer I’ve been fine-tuning my podcast listening, and wanted to share what I’ve found. I’m come to think that that podcasts are a significant and pretty vibrant source of knowledge, insight and news. The best [...]

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Authentic leadership, identity & social media – part iv

February 28, 2011
This entry is part 4 of 4 in the series Authentic leadership, identity & social media

Introduction I started this series of posts because I’d been listening, reading, and discussing the importance of ‘authentic’ in an organisation. In some ways, this isn’t rocket science, but it could turn out to be a big challenge in terms of how organisations operate going forward. The relentless nature of public scrutiny, and the threat [...]

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Authentic leadership, identity & social media – part iii

February 16, 2011
This entry is part 3 of 4 in the series Authentic leadership, identity & social media

Introduction Third post in a series of 4 looking at emerging trends in business, and how the latent desire for authenticity is becoming evident. As I draft this series, Egyptian politics has been in turmoil – ranging from the authorities shutting off the Internet, and now with the departure of Mubarak. This one looks at [...]

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Authentic leadership, identity & social media – part ii

February 15, 2011
This entry is part 2 of 4 in the series Authentic leadership, identity & social media

Introduction In part 2 of this series, I’m looking at how the actions of business can impact on people. Not rocket science I realise, but relevant in this context! ;-) Arguably, by being an authentic leader, and having a suitable culture, both staff and customers can be more fulfilled. That certainly seems to be the [...]

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Authentic leadership, identity & social media

February 14, 2011
This entry is part 1 of 4 in the series Authentic leadership, identity & social media

Introduction I’ve moved to write this mini-series of posts by listening to some more fascinating podcasts in the car. It’s a really great way to use time on the road in a constructive way. :-) I’m sensing there is a connection between some different articles I’ve been listening to / reading about: ‘Authentic leadership’ The [...]

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Tech Notes article in NE Business / The Journal

September 7, 2010

Introduction In seeking to raise the profile of Souter Consulting, I recently met with Sarah Athey of Codeworks. As a result of her help and prompting, I put together an article for the Tech Notes column in The Journal, a daily paper on Tyneside and Northumberland. I thought I’d republish it here, so that anyone [...]

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