marketing

Impact of big data and social media #1 – IBM CMO study

November 17, 2011

Introduction I had seen an advert for this study highlighted in the media, and investigated. You could argue that the IBM reports play to the strengths of IBM as a company – and you’d be right. That said, it is a fascinating insight into the mindsets and priorities of Chief Marketing Officers, and so I’m [...]

Read the full article →

Podcasting practicalities

September 12, 2011

Intro This post follows on from last Autumn’s Podcasts = genius and the immediately previous Podcasting discoveries. It does what it says on the tin in the title! The first section sets out how I’ve been listening to digital content; the second describes how I have been involving in creating some podcasts myself. Listening tools [...]

Read the full article →

Podcasting discoveries

September 9, 2011

Introduction For those of you dedicated followers of this blog, you might recall my post Podcasts = genius. Over the summer I’ve been fine-tuning my podcast listening, and wanted to share what I’ve found. I’m come to think that that podcasts are a significant and pretty vibrant source of knowledge, insight and news. The best [...]

Read the full article →

Authentic leadership, identity & social media – part iv

February 28, 2011
This entry is part 4 of 4 in the series Authentic leadership, identity & social media

Introduction I started this series of posts because I’d been listening, reading, and discussing the importance of ‘authentic’ in an organisation. In some ways, this isn’t rocket science, but it could turn out to be a big challenge in terms of how organisations operate going forward. The relentless nature of public scrutiny, and the threat [...]

Read the full article →

Authentic leadership, identity & social media – part iii

February 16, 2011
This entry is part 3 of 4 in the series Authentic leadership, identity & social media

Introduction Third post in a series of 4 looking at emerging trends in business, and how the latent desire for authenticity is becoming evident. As I draft this series, Egyptian politics has been in turmoil – ranging from the authorities shutting off the Internet, and now with the departure of Mubarak. This one looks at [...]

Read the full article →

Authentic leadership, identity & social media – part ii

February 15, 2011
This entry is part 2 of 4 in the series Authentic leadership, identity & social media

Introduction In part 2 of this series, I’m looking at how the actions of business can impact on people. Not rocket science I realise, but relevant in this context! ;-) Arguably, by being an authentic leader, and having a suitable culture, both staff and customers can be more fulfilled. That certainly seems to be the [...]

Read the full article →

Authentic leadership, identity & social media

February 14, 2011
This entry is part 1 of 4 in the series Authentic leadership, identity & social media

Introduction I’ve moved to write this mini-series of posts by listening to some more fascinating podcasts in the car. It’s a really great way to use time on the road in a constructive way. :-) I’m sensing there is a connection between some different articles I’ve been listening to / reading about: ‘Authentic leadership’ The [...]

Read the full article →

Tech Notes article in NE Business / The Journal

September 7, 2010

Introduction In seeking to raise the profile of Souter Consulting, I recently met with Sarah Athey of Codeworks. As a result of her help and prompting, I put together an article for the Tech Notes column in The Journal, a daily paper on Tyneside and Northumberland. I thought I’d republish it here, so that anyone [...]

Read the full article →

Please sign up for the SCL newsletter

August 26, 2010

Introducción As trailed in a previous post, SCL’s new branding, I’m planning to fire out a (mostly) regular e-mail newsletter. My platform of choice is Mailchimp. I guess I found it through using SurveyMonkey, as the two companies (although not formally linked, I believe) had a cross-promotion going, and frankly I haven’t felt the need [...]

Read the full article →

Microsoft’s Online Services presentation to @NEBytes

August 25, 2010

Introduction As per my recent post about Onyx & Cloud computing, I’m interested in business opportunities in the Cloud space, rather than the more technical stuff. I guess I’m interested from the business-technical angle. I’ve recently been investigating what Microsoft is up to, and below is my presentation to the NE Bytes massive on the [...]

Read the full article →

← Previous Entries