Archive for the ‘facebook’ Category

Social Media for Accountants – the real thing

Friday, October 16th, 2009

Intro

To recap:

DFK is:

a major international association of independent accounting firms and business advisers that has been meeting the needs of clients with interests in more than one country for 45 years. The association now has over 300 offices across the world.

DFK International creates special value for clients with cross-border interests. DFK member firms enjoy effective cooperation throughout the world resulting in the ability to deliver international services on time and at a competitive cost.

Fascinating to find out that I should be speaking at an event for a far-flung business networking organisation!

The Burns Supper

I thought it might be a good idea to go up the night before – there was a set-piece Burns Supper with haggis. Our table had a great vibe, but not enough grub: maybe we were just being greedy [shurely not! – Ed.]

Speakers

Anyway, we had fine food, and speeches by:

Format

Followed the traditional form of Burns Suppers

Video of Rab Tait

Rab Tait – champion piper was on hand to pipe the haggis into our dining room. Also to give Burns’ “Address to a Haggis” – priceless, as you can see by the rough video below.

All in all, a very enjoyable evening, with good company on our table of Scott from Glasgow, Shane from Dublin, and Paul & Nick from London I believe.

Photos

The Morning

  • Some people were holding their heads in their hands, and I wasn’t sure whether this was because of
    • the content
    • my delivery, or
    • they had had a very enjoyable evening!

Slides

This is the deck I delivered:

Intro to Social Media – for Accounts (the real thing)

Video

I made a recording of my presentation, which is of better quality than the screenshot below. You can be your own judge of how informative it was… n.b. it’s probably 55 minutes, so if you’ve watched it all the way through – I’d love your feedback. Thanks!

Once piece of constructive feedback is that there was probably too much content on the slides. Unfortunately I haven’t reached heights of greatness akin to Tara Hunt or Stowe Boyd. :-(

Anyway, feel free to whack whatever comments you might have below.

This work is licensed under a Creative Commons Attribution Non-commercial Share Alike license.

Posted in Business, Social Media, Social Networking, Web 2.0, blogging, business networking, collaboration, customer service, digital nervous system, education, enterprise 2.0, experiment, facebook, groundswell, ideas, marketing, technology, tools, twitter, video, work | Comments

Presentation: Social Media for Accountants

Thursday, September 17th, 2009

Mega quick post (that I may well update) to capture any comments you goodly people might have about this preso.

The story is that I have been invited to speak at the DFK UK & Ireland Annual Conference on the 2 October at the Marine Hotel in Troon (www.barcelo-hotels.co.uk/marine-hotel/)

This is my draft presentation to 50 Accountants to give them an intro to the Why’s and Wherefore’s of Social Media.

Intro to Social Media – for Accountants

UPDATE: The presentation is up to slide 44, and the rest are stats or ‘off-cuts’. Many props to Emily Coltman for input re Acountants who ‘do’ social media.

UPDATE 22 Sept 12:55: Dennis Howlett has blogged the following feedback on my slides:

I’ve no idea who sent me this link, probably some well meaning soul on Twitter but the embedded Slideshare presentation is worrying. Stuffed with out of date ’stuff’ like on overfull suitcase, it takes the wrong angle on so-called social media, a term I detest, for accountants. It demonstrates a lack of understanding about what makes this style of audience tick. It’s hard enough to get professional accountants to understand the world of marketing, social media as presented here will blow their heads off.

Instead, can I suggest that those who are curious steer away from the consumer facing spiel and think more about communications, internally at first and how sharing information might better serve the practice. Professionals should be looking for ways to better collaborate both internally and among their communities.We’re starting to see that at ion. And it’s not about using these tools as direct marketing tools or gimmicks but about the indirect effects that arise out of your efforts at supporting those around you through the stories you tell.

But above everything, please don’t see this as any quick fix. Making these things work takes time.

Interesting points & I need to update the deck asap with the gist of this, and also from Phil Richards (see comments).

This work is licensed under a Creative Commons Attribution Non-commercial Share Alike license.

Posted in Business, Social Media, Social Networking, blogging, business networking, collaboration, customer service, education, enterprise 2.0, facebook, ideas, research, technology, tools, work | Comments

Social Media numbers – c/o Marketing Charts

Monday, July 20th, 2009

Introduction

I put this document together recently when I was involved with a bid recently.

These incredibly useful numbers / quotes etc. were culled from the Marketing Charts website – brilliant site, although I do wonder if the companies involved ‘place’ the reports on it to further their own agenda. That said, the stats are great – in this case, about Social Media.

If you’re interested in which report I got the data from – go to the Marketing Charts website, and search using the exact words from the titles of a particular section: it should bring up the original report. As they say, Enjoy!

Document

Social Media Research (With Highlights) v0.2

Sample from Marketing Charts

You can also download data from this page, e.g.:

This work is licensed under a Creative Commons Attribution Non-commercial Share Alike license.

Posted in Business, Social Media, Social Networking, Web 2.0, advertising, customer service, facebook, groundswell, marketing, research, work | Comments

Social Media Masterclass hosted by Stowe Boyd #TDC

Wednesday, May 13th, 2009

At Eye on the Tyne, 9 – 11 Broad Chare, Newcastle, NE1 3DQ, 0191 261 7385

Panel

Live blog

Posted in Business, Social Media, Social Networking, Web 2.0, blogging, customer service, enterprise 2.0, facebook, gateshead, groundswell, ideas, innovation, north east england, technology, thinking digital | Comments

Web 2.0 articles in bdaily #6 – Where

Wednesday, February 11th, 2009

 

n.b. This was originally published on bdaily.

Portulano where 2.0

Photo credit to El mundo de los mapas

“Web 2.0: The ‘Where’

With Justin Souter of Souter Consulting

Part 5 of a series of articles on the application of Web 2.0

Social Media and Web 2.0 is everywhere, even-of all places-The Daily Telegraph last Saturday!

Above all, it’s already happening: at the desk; on planes, trains & automobiles; at work and at home; in companies, the public sector, charities, and all kinds of self-help sites; in the centre and at the edges; and all sorts of places you probably wished never existed.

It’s happening on your intranet, internet site, extranet, and team site [slow down!, I hear you cry]. It’s happening in your computer room, data centre, and in the Cloud; on your phone, your laptop, your servers, and in your kid’s bedroom. It’s bringing people together within your organisation and without, to start ongoing conversations. In short, it’s rapidly becoming ubiquitous.

Sometimes people are saying nasty things on your website forums: but if they don’t have this outlet, they can start acting as a mob and impugn your reputation-perhaps by starting an online campaign. Better then to create a lightning rod of your own and engage with the mob to win it over?

You can help people at your ‘coalface’ conquer a reliance on over-developed spreadsheets by considering mashups – lightweight process-based applications which also integrate several data sources. They give the IT Department some say with what are uncontrolled / unsupported software development projects to help you work with the grain.

On a very practical note, the US military is now using virtual world technology to train members of its Armed Services about how to deal with Iraq. Similar worlds are also being used to simulate civil emergencies and healthcare scenarios, and treat paranoia, PSTD and children with severe learning and psychiatric disorders. N.b. local virtual world experts, Vector 76, have just gone live with a virtual rendition of Newcastle Gateshead’s Quayside area (Second Life client needed).

It’s not for everywhere though – it’s not much good your production line workers checking their mobile phones all the time for new friends on Facebook! OK, so this can all seem pure waffle – but as Gartner’s Hype Cycle predicts, there often comes a time where people find constructive uses for emerging technologies.

The point of this series of articles is to argue that the ‘Where’ is in your organisation, in your workplace. If not now, then soon. And also to propose that it’s better to start now, tinker and experiment, rather than ignore the benefits. Perhaps you can help our very own Twitchhiker in his quest, or find out in person at the Thinking Digital conference in May?

Editor’s note: when Justin has discussed the Six Honest Serving Men of Web 2.0, he’d like to address any topics which bdaily readers would like him to expand upon. If you’ve got any suggestions, please leave interactive feedback here or email bdaily.”

Posted in Social Media, Social Networking, Web 2.0, customer service, enterprise 2.0, facebook, gateshead, ideas, mashup, newcastle, north east england, technology, virtual worlds | Comments

Series of Web 2.0 articles in bdaily

Wednesday, January 7th, 2009

Web 2.0 by Daniel F. Pigatto.

Photo credit to Daniel F. Pigatto

If you follow my Twitterstream, you’ll have seen I’m putting together a series of articles on Web 2.0.

Today, the first one is published, via bdaily’s e-mail and web channels.

I will be re-publishing the articles on this blog, and putting a summary page on the top-right so that you can find the articles more easily.

They are my personal take on the whole shooting match, and are designed to aid and inform, so please don’t flame me!

That said, I’d love to get your constructive feedback, so please fire it over to me via a comment below, or the contact form.

web 2.0 is web 0.0 future

Photo credit to Will Lion

Posted in Business, Cloud computing, Social Media, Social Networking, Web 2.0, blogging, collaboration, customer service, digital nervous system, enterprise 2.0, facebook, groundswell, ideas, innovation, mashup, north east england, second life, serious games, sociology, technology, tools, twitter, video, wordpress, work | Comments