December 7, 2011
Introduction Following on from my recent posts about a) the IBM CMO study, and b) the McKinsey Quarterly articles on big data, I was reminded of a podcast (reproduced below) I’d listened to several months ago, which featured Tom Davenport – pictured right. That listening sparked me to look into more of Tom’s recent work.The [...]
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November 18, 2011
Introduction Second in a series of two posts about big data and social media. First post is here. This particular post draws upon three articles published in the McKinsey Quarterly. Getting to grips with ‘big data’ Here, I’m concentrating on ‘big data’ which, I think, is rather eloquently captured in this vignette by Brad Brown, [...]
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