Archive for the ‘enterprise 2.0’ Category

Belated write-up of TaaD event – ‘Social media: beyond the hype’

Friday, November 20th, 2009

A recap of this event, with photos and the presentations (where possible).

Intro

“Your Honour, being conscious that it’s a while since the ‘Social media: beyond the hype’ event at the end of October, I’d like to plead in mitigation that I’ve had a couple of bouts of ‘flu since then, and a broadband cut-off [although that’s another *very* long story :-s].” [Enough excuses – Ed.]

Event details

As per my original post, the event was held at the Great North Museum Hancock, and really ran very well, courtesy of fantastic organisation from Ellie Silson and Julie Moore (and others) from Codeworks.

We discovered during the evening that the reason the room was so cold was because of a dead body at the back of the room (until 27th Nov 09), more often known as Lindow Man.

I’m told that the business networking facilitated by the Dollywagon technology was a success, although perhaps the format should have included a bit longer for folks to make each other’s acquaintance.

Only blot on the landscape was my dodgy timekeeping. :$

Photos

Paul Santos

Photos that Paul took are on his website here. They’re also available via the Codeworks account on Flickr, viz:


Via Armin

Mine

Presentations

Herb Kim

Stephen Davies

Declan Metcalfe

Mine

Presos from Jason Brownlee (Professor Young was also struck down by ‘flu) and Armin Talic to come hopefully. I’ve checked with Paul Smith, who feels his presentation loses rather too much in translation, but essentially tells the story of Twitchhiker.

Feedback

Ellie tells me that the speakers all got excellent marks, and also that the feedback was very favourable. Well done everybody!

Social Media strategy – Vignette-stylee

Wednesday, November 11th, 2009

Intro

I used to work at a systems integrator, as part of their Knowledge Management practice, and then latterly as a business consultant in their Information Management practice.

Vignette was a name that always came up in discussions about web content management, and so it’s interesting to see that it was bought by OpenText this summer.

I happened to be browsing through Slideshare, and found these presentations by Gerardo Dada, who is Senior Director, Product Marketing at Vignette.

With Sapient

This first presentation is useful in terms of Social Media ‘strategising’:

Enterprise 2.0

This one is a teensy bit product-oriented, but a useful explanation of Enterprise 2.0 (i.e. what happens to an organisation when it adopts Web 2.0).

TaaD event – Social media: beyond the hype

Monday, October 26th, 2009

Introduction

Quick plug for this event by organised by Codeworks Connect this coming Thursday.

Think and a Drink

As credited by Herb Kim at the recent TEDxNewcastle, I am helping to ‘produce’ the evening – i.e. Herb and the team were kind enough to adopt my rough concept for the evening – and organise it! :-D

Aims (from my perspective):

  • Bring Social Media to a wider audience and into the mainstream of the North East
  • Grow the pie for various players in this space – yes, we’re in competition, but that doesn’t mean it’s a zero-sum game out there
  • By using these tools, Regional players can help increase turnover and reduce costs.

Codeworks billing

As the Two Ronnies used to say, in a packed programme on [Thursday] night, we’ve got an All-Star line-up (excluding me!).

The following is a cut-and-paste from the Think and a Drink website [n.b. link is probably time-limited].

Date: Thursday 29th October 2009

Time: 17.30 until 22.30

But what’s the truth about social media? Can they really help your business? And how, exactly?

Everyone and anyone is talking up social media right now. Asking you to "join the conversation", "engage" with your customers rather than shouting at them. And telling you that if you don’t use these tools you’re at a major disadvantage. 

At October’s Think and a Drink event, you’ll get to see social networking in action and learn about the science behind it. A selection of social media experts – including ‘Twitchhiker’ Paul Smith and Stephen Davies, one of the UK’s most popular PR bloggers – will give you an insight into how social media can be used, based on their knowledge and experiences.

Who’s speaking?

Professor Malcolm Young. A professor at Newcastle University, Malcolm’s research expertise lies in complex systems analysis and informatics. He was one of 18 scientists worldwide nominated by The Sunday Times as the "Brains behind the 21st Century".

• Paul Smith. A freelance journalist, copywriter and new media "ideas man", Paul is perhaps best known in social media circles as ‘The Twitchhiker’. Together with Newcastle-based developer Jon Nairn, Paul recently launched Never Odd Or Even LLP, specialising in mobile application development.

• Stephen Davies. An online public relations specialist and managing director of 3W PR, an online PR and social media agency based in Sunderland. He also writes PRblogger.com, one of the UK’s leading PR blogs.

• Jason Brownlee. Prior to launching Dollywagon Media Sciences, Jason was the founder and research director of Other Lines of Enquiry, a successful media research consultancy. He has developed several new media research technologies, including eye-tracking, SMS surveys and online media engagement testing.

• Justin Souter. An experienced, customer-facing consultant who recognises the wider context for IT solutions. Justin recently started his own business, Souter Consulting, which offers advisory and consultancy services to customers who want to maximise the return on their technology investments.

• Armin Tali?. Armin has spent the last seven years as a designer, project manager and new media practitioner, most recently putting his experience to use as the community manager for revolutionary web video specialists Quick.tv.

Want to be a guinea pig?

Good. Because if you come to October’s Think and a Drink, you won’t really have a choice. During the event we’ll be running an exclusive networking experiment run by Jason Brownlee of Dollywagon Media Sciences.

Armed with a Think and a Drink delegate badge, some business cards and your sparkling personality, you’ll be ready to experience 3 genuinely useful 60 second business meetings.

The Think and a Drink delegate badges will have 3 names on the back with 3 highly relevant people you are due to meet (and in what order).  It will also tell you what you are meeting to discuss and where you will meet – the venue will be split into ‘zones’.

Each meeting will last for 60 seconds.  That’s long enough to put a face to a name, break the ice and identify your common interests.  You can then arrange to meet later in the evening, perhaps with a relaxing drink in your hand. 

After 60 seconds a bell will ring and you’ll dash off to your next meeting.  At the end of the speed networking session you will have made 3 new contacts with experience of a specific issue or challenge that you stand to learn from.

We will learn all the information we need to from your registration form.

Register today

Places for Think and a Drink events usually run out quickly. So book yours today at www.thinkandadrink.com

If you have any questions please call Ellie Silson on 0191 556 1127 or email ellie.silson@codeworks.net.

P.S. If you’re coming from Middlesbrough you can hop on a free bus we’re running to and from the event. Please indicate so when booking.

So, hope to see you there and good luck with the networking!

Social Media for Accountants – the real thing

Friday, October 16th, 2009

Intro

To recap:

DFK is:

a major international association of independent accounting firms and business advisers that has been meeting the needs of clients with interests in more than one country for 45 years. The association now has over 300 offices across the world.

DFK International creates special value for clients with cross-border interests. DFK member firms enjoy effective cooperation throughout the world resulting in the ability to deliver international services on time and at a competitive cost.

Fascinating to find out that I should be speaking at an event for a far-flung business networking organisation!

The Burns Supper

I thought it might be a good idea to go up the night before – there was a set-piece Burns Supper with haggis. Our table had a great vibe, but not enough grub: maybe we were just being greedy [shurely not! – Ed.]

Speakers

Anyway, we had fine food, and speeches by:

Format

Followed the traditional form of Burns Suppers

Video of Rab Tait

Rab Tait – champion piper was on hand to pipe the haggis into our dining room. Also to give Burns’ “Address to a Haggis” – priceless, as you can see by the rough video below.

All in all, a very enjoyable evening, with good company on our table of Scott from Glasgow, Shane from Dublin, and Paul & Nick from London I believe.

Photos

The Morning

  • Some people were holding their heads in their hands, and I wasn’t sure whether this was because of
    • the content
    • my delivery, or
    • they had had a very enjoyable evening!

Slides

This is the deck I delivered:

Video

I made a recording of my presentation, which is of better quality than the screenshot below. You can be your own judge of how informative it was… n.b. it’s probably 55 minutes, so if you’ve watched it all the way through – I’d love your feedback. Thanks!

Once piece of constructive feedback is that there was probably too much content on the slides. Unfortunately I haven’t reached heights of greatness akin to Tara Hunt or Stowe Boyd. :-(

Anyway, feel free to whack whatever comments you might have below.

Social Media for Accountants – the sequel

Monday, September 28th, 2009

Intro

Quick post to say I’ve re-hashed this presentation, based on feedback from:

Basically it was too long and too detailed. Please take a look and suggest any improvements you might think of.

I plan another version, to take into account some thoughts from the Senior Partner at RMT. So, watch this space!

Preso

Excellent Social Media case studies by Ron Ploof

Monday, September 21st, 2009

High recommended reading to see how large companies are using Social Media. Enjoy!

Social Media and PR

The Ranger Station Fire

Johnson & Johnson does New Media

Johnson &Johnson Case Study – Social Media

Presentation: Social Media for Accountants

Thursday, September 17th, 2009

Mega quick post (that I may well update) to capture any comments you goodly people might have about this preso.

The story is that I have been invited to speak at the DFK UK & Ireland Annual Conference on the 2 October at the Marine Hotel in Troon (www.barcelo-hotels.co.uk/marine-hotel/)

This is my draft presentation to 50 Accountants to give them an intro to the Why’s and Wherefore’s of Social Media.

UPDATE: The presentation is up to slide 44, and the rest are stats or ‘off-cuts’. Many props to Emily Coltman for input re Acountants who ‘do’ social media.

UPDATE 22 Sept 12:55: Dennis Howlett has blogged the following feedback on my slides:

I’ve no idea who sent me this link, probably some well meaning soul on Twitter but the embedded Slideshare presentation is worrying. Stuffed with out of date ’stuff’ like on overfull suitcase, it takes the wrong angle on so-called social media, a term I detest, for accountants. It demonstrates a lack of understanding about what makes this style of audience tick. It’s hard enough to get professional accountants to understand the world of marketing, social media as presented here will blow their heads off.

Instead, can I suggest that those who are curious steer away from the consumer facing spiel and think more about communications, internally at first and how sharing information might better serve the practice. Professionals should be looking for ways to better collaborate both internally and among their communities.We’re starting to see that at ion. And it’s not about using these tools as direct marketing tools or gimmicks but about the indirect effects that arise out of your efforts at supporting those around you through the stories you tell.

But above everything, please don’t see this as any quick fix. Making these things work takes time.

Interesting points & I need to update the deck asap with the gist of this, and also from Phil Richards (see comments).

Getting the north east trading online – your input, please

Tuesday, September 15th, 2009

Introduction

I’ve been invited to take part in a roundtable event by RMT – my accountants.

This is an excerpt from the invite:

Getting the north east trading online @ RMT Gosforth on the 24th Sept 09

The aim of the day is to discuss how we can help get more north east based business trading online.

Cut through the mystery of trading online and dispel some of the myths, many of us take our knowledge for granted!

I will need to have a think about this and collect my thoughts – but please suggest anything you want me to raise on the day.

‘Trading online’ – to my mind – is about using the Web to market, sell, and serve customers. I suspect the ‘answer’ will be quite complicated and ‘multivariate’!

I believe there is a local newspaper involved, and also some people from various ‘grown-up’ industry bodies – so please chip in!

Agenda

There are two sessions, either side of lunch:

  • Session one – online business issues
  • Session two – develop a strategy to get the north east online

Further background:

If you could all think about your experiences of businesses that you have dealt with, which trade online and those that don’t, and try to identify any key issues.

Please bring to the table anything you think might be hampering online trade in the region, and things that might help improve it.

If you raise it, I’ll do my best to mention it – and then blog the upshot.

UPDATE 21/9/09: I thought I’d dig out the PDF that Peter Moran mentions and publish it through Scribd.com and hence make it more accessible…

The Value of ICT for SMEs in the UK: A Critical Literature Review

Microsoft’s push into Web 2.0 via SharePoint

Thursday, July 30th, 2009

Ok, so I should admit that I have previous with Microsoft and SharePoint. An NT MCSE of 1999, I have been involved in a number of bids and delivery projects (e.g. here and here) involving SharePoint.

The latest version, ‘Microsoft Office SharePoint Server 2007’ has a number of Social Media tools, but my experience has been that both business users and technical implementers don’t really know what Wikis and Blogs *are*, let along know how to exploit them.

Happily, the penny seems to have dropped at SharePoint Towers. Not only have they compiled a couple of best practice guides about exploiting social media functionality, they have put together a dedicated Social Computing microsite.

To get a sense of their plans, check out the video below [will probably require Windows Media Player to be installed] or otherwise it’s embedded on this page, which unfortunately doesn’t provide an embed code so hopefully this WLW widget will work for you :-).

Download this Media File – (Right Click)

I have embedded the following documents on this post, via Scribd:

I’m assuming that Microsoft don’t mind me reproducing it’s own brochureware on Scribd; click on the button at top-right of the Scribd widget to make it Full Screen – often the easiest way to see the detail.

You might also want to check out:

Community Kit for SharePoint

The Community Kit for SharePoint is a set of best practices, templates, Web Parts, tools, and source code that enables practically anyone to create a community website based on SharePoint technology for practically any group of people with a common interest.

Files and source code for the CKS are available for download from CodePlex at http://www.codeplex.com/cks.

Podcasting Kit for SharePoint

Same idea, but this time for Podcasts:

Here is a great article on the new announcement of Open Sourcing Podcasting Software. The web link can be found below:

http://www.eweek.com/c/a/Enterprise-Apps/Microsoft-Open-Sources-Podcasting-Software/

Here is also the website where you can find more information and download the Podcasting Kit from codeplex:

http://www.codeplex.com/pks

A glossy intro for Business readers, which sets out four business benefits for Social Media, and places SharePoint in the context of the wider Microsoft product set.

Social Computing in the Enterprise

Written by one of the Authors of the document above, this June 2008 paper fleshes out more of vision for ‘social computing’ with SharePoint.

Get the Most Value From Social Computing for Business

Positions SharePoint in the wider Web 2.0 zeitgeist – from December 2006.

2007 Office System and Web 2.0

Does pretty much what it says on the tin / title: introductory paper from July 2006 about these tools.

Blogs and Wikis in Business

UPDATE 1/9/09: I’ve put a widget into this page which will hopefully show the MOSS video in its glory. However, will require Windows Media Player to be installed on your machine – but have given link to page so you can check it out on the MOSS site [maybe you need Silverlight?!] :-D

Social Media in a B2B context

Tuesday, July 28th, 2009

Last week I made a business development call on a local company, who were looking to find out more about Social Media–and what it could do for them.

They are a business-to-business organisation, and I was slightly stumped when asked about B2B case studies in Social Media, so I decided to have a bit Google and find out more.

Summary Presentation

The following is a really rather good presentation, which I have embedded from Slideshare.

B2B uses for social media

According to Dan Sears, you might consider the following:

  • Listen and monitor the online conversation
  • Gather product requirements and feedback
  • Alert customers of new product features, upcoming events
  • Introduce products to prospects
  • Develop advocates and Industry influencers
  • Reposition products and brands
  • Share information during tradeshows and events
  • Align and connect communities of interest and practice
  • Generate awareness and exposure (press release)

Which of these might be useful for you?

Link Love

There are also a number of good links below to get you started. The Marketing Profs article “latching” (although 3rd hand) has a useful swathe of numbers which might whet your marketing appetite.

I’ve also included an article I’ve found which sets out the Devil’s Advocate position, i.e. that it’s a waste of time [but it’s from 2007 ;-)].

I hope you find these useful. I found them in a quick Google search, so there is much more material out there.