Introduction Second in a series of two posts about big data and social media. First post is here. This particular post draws upon three articles published in the McKinsey Quarterly. Getting to grips with ‘big data’ Here, I’m concentrating on ‘big data’ which, I think, is rather eloquently captured in this vignette by Brad Brown, [...]
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- Competing on Analytics – getting started — Souter Consulting Limited Souter Consulting Limited on Impact of big data and social media #2 – McKinsey Quarterly
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