Lean Sales and Marketing event, 21st October

by Justin Souter on October 9, 2013

[Cross-posted from Lean North East]

Introduction

Can the principles of Lean Startup – release quickly, test with real customers, measure and iterate – be applied to sales and marketing?

Join us at our next event on Monday 21st October when we’ll be exploring this idea with speakers from HubSpot, Websand and Lean Sales Panel.

This is a great opportunity for anyone working in sales and marketing to find out more about Lean Startup and how it’s being applied to the industry and anyone working in a startup to find out how they can fire up their sales and marketing. We’ll also be eating pizza.

Speakers

Ellie Mirman, Head of Inbound Marketing Funnel, HubSpot

Ellie Mirman

Ellie Mirman leads HubSpot’s inbound marketing funnel team, focused on inbound lead generation and nurturing. She specialises in lead generation, email marketing, sales and marketing alignment, and marketing analytics. She has experience launching new lead generation channels, including HubSpot’s email marketing program, growing it into the largest lead generation channel, as well as HubSpot’s webinar series, attracting thousands of attendees to each event. She led the product team’s customer research efforts and loves to work at the intersection of Marketing, Sales, and Product.

Ellie will talk about the principles of Lean Marketing (AKA How to Run Your Marketing Team Like a Startup) and provide tips of how to be a Lean Agile Marketer.

Saul Gowens, Founder at Websand

Saul GowensWith 14 years experience in loyalty and direct marketing, Saul has helped clients to build long lasting customer relationships all over the world for brands such as Porsche, Visa, and Saudi Arabian Airlines.

Saul has poured his experience into the development of marketing process software provider Websand, which is currently being accelerated through the 2013 Ignite100 programme.

Saul will present ‘The 4 C’s; Creating a Lean Marketing Process.’

Richard Lane, Founder and Director at Lean Sales Panel and durhamlane

Richard LaneDetails to follow…

http://www.leansalespanel.com @richardmlane

Adrian Howard, Co-Founder at Quietstars

(Potential Bonus Speaker – Dependent on Work Commitments!)

Adrian HowardAdrian is co-founder and generalising specialist at helping people build great teams and great products by applying Lean, UX & Agile practices.

If we can grab him after a long day’s work Adrian will chat to us about ‘Lean Branding for Startups’, the presentation he gave at Lean UX NYC earlier this year.

Please join us

Please book your ticket straightaway – we’re looking forward to another successful event, and hope you can join us.

Please bring your friends and colleagues, and help us in our continuing mission to bring the Lean Startup to a wider audience — and hence improve startup and entpreneurship success across the Region.

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