McKinsey report shows that using Web 2.0 creates competitive advantage – part iv

by Justin Souter on January 21, 2011


The final part in this series contains:

  • A podcast
  • Links connected with this article / report
  • A copy of the report, courtesy of the magicians at

It’s basically a wash-up of the previous 3 posts. Thanks for reading this far – and hope you’ve found it all useful! :-)


Listen (by mousing-over the speaker icon on this link [or clicking on it!]) to an interview with one of the authors of this report – Michael Chui.

Related links from McKinsey Quarterly

The following are worthwhile having a butchers at:

  1. Clouds, big data, and smart assets: Ten tech-enabled business trends to watch
  2. How companies are benefiting from Web 2.0: McKinsey Global Survey Results (results from similar earlier research)
  3. How Web 2.0 is changing the way we work: An interview with MIT’s Andrew McAfee
  4. Six ways to make Web 2.0 work
  5. Boosting the productivity of knowledge workers

Electronic version of the report

I’ve referenced this in earlier posts…

Rise of the networked enterprise: Web 2.0 finds its payday

Other posts

The posts in the series:

  1. Introduction and discussion of the ‘networked organisation’ (ok, McKinsey spell it organi*z*ation) but I’m British… ;-)
  2. Quotes re how McKinsey’s statistical analysis shows businesses being successful because of Web 2.0
  3. Detailed survey information, in the form of two graphs
  4. This one
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