McKinsey report shows that using Web 2.0 creates competitive advantage – part iii | Souter Consulting Limited — Souter Consulting Limited Souter Consulting Limited This entry is part 3 of 4 in the series McKinsey Web 2.0 seriesMcKinsey Web 2.0 seriesMcKinsey report shows that using Web 2.0 creates competitive advantage – part iMcKinsey report shows that using Web 2.0 creates competitive advantage – part
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McKinsey report shows that using Web 2.0 creates competitive advantage – part iii

by Justin Souter on January 20, 2011

This entry is part 3 of 4 in the series McKinsey Web 2.0 series

Introduction

Part 3 of a series of 4 posts about the growing amount of evidence to support Web 2.0’s successful impact on company performance.

A box top-right should link you to other posts in this series, and a section at the bottom describes what the different posts are about.

Graphics / Numbers

Hopefully McKinsey will forgive the straight lift of these graphics in return for the free publicity!

A majority of respondents say their companies enjoy measurable business benefits from using Web 2.0

There’s a combination of increasing productivity and decreasing overheads – but I’m wondering whether they could have also asked about downsides…! ;-)

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Different types of network organisations achieve different benefits

Fascinating breakdown and major props for the amount of detail :-)

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Clearly, there’s stacks of information here to discuss, but I’ll not do that here – but please leave any comments below.

Other posts

The posts in the series:

  1. Introduction and discussion of the ‘networked organisation’ (ok, McKinsey spell it organi*z*ation) but I’m British… ;-)
  2. Quotes re how McKinsey’s statistical analysis shows businesses being successful because of Web 2.0
  3. This one
  4. Supplementary information and wash-up
Series NavigationMcKinsey report shows that using Web 2.0 creates competitive advantage – part iiMcKinsey report shows that using Web 2.0 creates competitive advantage – part iv

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