by Justin Souter on February 17, 2010


A post about recent work that Souter Consulting carried out on behalf of two North East England customers:

  • Digital Transport event at Newcastle University
  • CONNECT North East

Please read on for more details.

Digital Transport

Souter Consulting Limited was approached by Hannah Bryan, at the time working as part of the Newcastle University School of Civil Engineering and Geosciences, to help her run an event which would investigate what role technology would play in the future of transport.

What SCL did

  • Acted as a mentor, explaining how Social Media tools could help publicise & run the event
  • Set up and configured a number of tools to publish information about the event, and capture any multimedia content that was created
  • Wrote blog posts, tweeted, and ‘live blogged’ the event itself (i.e. created a real-time & interactive record of proceedings).
  • Provided project management and community management advice

What they said

Hannah Bryan, Director of event management company Sailor Girl Limited said:

Swallow smallJustin was a pleasure to work with. I was given three weeks to put on this event and Justin was a massive support from the initial brainstorming to the post-event feedback capture and close. The ‘live blogging’ in particular was a real hit as many of the project partners were not able to attend in person and so attended ‘virtually’.

More info in the related case study.

CONNECT North East

imageCONNECT North East (CNE) brings together high growth technology businesses with those who are interested in funding them. Typically these businesses are start-ups, often run by young entrepreneurs who are very comfortable using digital technologies to communicate and collaborate.

What SCL did

  • Created a social media strategy for CNE, and provided ongoing tactical advice
  • Set up various online tools, e.g. blog, Twitter & YouTube accounts; published regular blog posts; ran the Twitter account; and monitored what was being said about CNE online.
  • Participated in existing online forums to help increase awareness of CNE
  • Worked with PR agency and CNE team to re-package key messages for Social Media audience
  • Shot, edited, and published video of key sessions – so those who couldn’t attend events might learn through viewing the material online.

What they said

John Sargent, CNE Business Manager said:

clip_image001“Souter Consulting added a very significant dimension to our marketing activity: contemporary, effective and insightful communication, tailored to a technology-savvy audience in a medium which they value. We recommend Souter Consulting highly.“

More info in the related case study.

Drop us a line

We’d love to hear from you if you’d like some help along these lines – please use our contact form.

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