Social Media strategy – Vignette-stylee

by Justin Souter on November 11, 2009


I used to work at a systems integrator, as part of their Knowledge Management practice, and then latterly as a business consultant in their Information Management practice.

Vignette was a name that always came up in discussions about web content management, and so it’s interesting to see that it was bought by OpenText this summer.

I happened to be browsing through Slideshare, and found these presentations by Gerardo Dada, who is Senior Director, Product Marketing at Vignette.

With Sapient

This first presentation is useful in terms of Social Media ‘strategising’:

Enterprise 2.0

This one is a teensy bit product-oriented, but a useful explanation of Enterprise 2.0 (i.e. what happens to an organisation when it adopts Web 2.0).

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