A quick post to republish this document that I found via ‘Government advice urges tweeting’ article on the BBC website.
The source for this is the Cabinet Office’s digital engagement blog. If you are a corporate, then this is for you.
Quoting from the document: “It covers:
- Objectives and metrics – why we are using Twitter, and how we will assess its value
- Risks and mitigation – how we will contain the risks to our corporate reputation
- Channel proposition and management – how we will populate and use the channel
- Promotional plan – how we will promote our presence on Twitter to maximise value”
- To get buy-in, explain Twitter’s importance to non-believers and the uninitiated, and face down accusations of bandwagon-jumping
- To set clear objectives and metrics to make sure there’s a return on the investment of staff time (and if there isn’t, we’ll stop doing it)
- To make sure the channel is used consistently and carefully, to protect corporate reputation from silly mistakes or inappropriate use
- To plan varied and interesting content, and enthuse those who will provide it into actively wanting to do so.
- As a briefing tool for new starters in the team who will be involved in the management of the channel”
Twitter 101 for Business
I thought you may also enjoy this presentation: Twitter 101 for Business
Everything you wanted to know about Twitter and were afraid to ask
A cheeky re-publish of some content from the L’Atelier blog:
“Twitter Director of Media Programming Chloe Sladden and Twitter Director of Mobile Kevin Thau were at (Paris Soma) to introduce Twitter and its strategy, and how the trendy start-up impacts the media scene.”