Last week I made a business development call on a local company, who were looking to find out more about Social Media–and what it could do for them.
They are a business-to-business organisation, and I was slightly stumped when asked about B2B case studies in Social Media, so I decided to have a bit Google and find out more.
The following is a really rather good presentation, which I have embedded from Slideshare.
B2B uses for social media
According to Dan Sears, you might consider the following:
- Listen and monitor the online conversation
- Gather product requirements and feedback
- Alert customers of new product features, upcoming events
- Introduce products to prospects
- Develop advocates and Industry influencers
- Reposition products and brands
- Share information during tradeshows and events
- Align and connect communities of interest and practice
- Generate awareness and exposure (press release)
Which of these might be useful for you?
There are also a number of good links below to get you started. The Marketing Profs article “latching” (although 3rd hand) has a useful swathe of numbers which might whet your marketing appetite.
I’ve also included an article I’ve found which sets out the Devil’s Advocate position, i.e. that it’s a waste of time [but it’s from 2007 ;-)].
- What’s Wrong With Social Media For B2B Marketing
- How to use social media for lead generation
- 5 Reasons Social Media For B2B Is Not “A Fad In Search Of A Purpose”
- The B2B Case Study That Made My Day and the case itself: “Lured in by Social Media: An Unofficial B2B Case Study”
- A framework for measuring social media
- B2B Marketers Latching Onto Social Media
I hope you find these useful. I found them in a quick Google search, so there is much more material out there.