- ‘Separating Fact from Fiction: the Future of Digital Distribution’
- Roger Walkden, CEO, AWOMO
- ‘Future Technologies’
- Steve Clayton, Microsoft
- ‘Development Opportunities in PlayStation Home’
- Peter Edward, Director, PlayStation Home Platform Group
UPDATE – I’m publishing the first bit of this session as a bulleted list, as the CIL service was offline to begin with…
- In ten years time, who here thinks that the majority of games will be sold digitally?
- Big show of hands…
- Quote
- Dan DeMatteo – Gamestop –
- Someone from BT
- "Digitally delivered videogames will hit the mainstream before digital film"
- Example
- 15-20 million copies of Crysis downloaded globally in 2008
- EA said they had sold 1 million copies, so you could argue that age of download has already arrived
- Bejeweled
- 350m downloads
- 50m on mobile
- 25m copies sold – 100% legal
- So when will *core* games be *sold* using digital download
- Call of Duty 1 was 1.4Gb download – therefore average time to download this game in 02 took 6 hours
- CoD was 9hr+ download because it was 4Gb
- CoD was 8Gb, and took 6hr+ for download because of faster download speed
- Roger talks about a Technology gap
- Size of the download is always bigger than the speed of the download
- Infrastructure doesn’t keep up with game development
- Deliver the whole game in one slug over the wire is how things are done now
- This is changing
- e.g. OnLive – use very big datacenter e.g. Google
- AWOMO
- Give the consumer what they need to play the game, and give them other stuff later
- e.g. YouTube – you have to wait for the video to arrive before you can see it – e.g. Streaming
- For 8Gb game, you will get in 20 minutes enough to be able to start playing CoD, and rest is downloaded whilst you have started playing it
- Back to the
- Illegally, download for games tipping point was reached ages ago
- For casual games it has also tipped
- For MMOs this has happened
- So, question is when *legal* downloads will happen
- Question: what years saw the world’s first IP / rights management dispute?
- 557AD – e.g. St Columba was asked to copy Abbot Finnian’s Psalter
- Ended up in a battle where 3k people were killed
- In 1436, Gutenburg brought in industrial printing
- 1662 – Licensing Act
- In-built rights management – 1877 & the Phonograph (you couldn’t copy it)
- 557AD – e.g. St Columba was asked to copy Abbot Finnian’s Psalter
- 1928, the audiotape was invented, so you could copy anything
- Ownership of entertainment does not reside in the product itself – it’s a licence to…
- DRM simply protects the IP holder
‘Separating Fact from Fiction: the Future of Digital Distribution’ – Roger Walkden, CEO, AWOMO
Pasted from <http://www.gamehorizonconference.com/programme/index2.php>
Technorati Tags: virtual worlds,microsoft,north east england,technology,interesting,ideas,gateshead,gamehorizon,games,business
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