Designing for Irrational Behavior

by Justin Souter on March 14, 2009

A live blog from SXSW


* Peter Whybrow – UCLA Semel Institute
* Robert Fabricant – Frog Design Inc
* Jeffrey Bardzell – Indiana University
* Jen van der Meer – Drillteam


The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.

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