How might Thinking Digital exploit Web 2.0? #TDC

by Justin Souter on February 18, 2009

Thinking Digital Conference 09

This post is pretty much about what it says in the title!

I met with Maxeen & Lewis from Codeworks last week and we had a think about how to maximise awareness and appreciation of Thinking Digital.

Thinking Digital is an annual conference where the world’s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

The areas we looked at were:

  • What strategies could be used in the run-up to the conference in May
  • What to do post-Conference
  • If we started from scratch, what would we do?

Using ideas drawn from the book Groundswell and elsewhere, we brainstormed some keys points about TDC [excerpt from flipchart page]:

  • ‘Strategy’
    • Start an enduring conversation around Thinking Digital events
      • Engage with the groundswell – ‘do things that we think we cannot do’
      • What are the principles and concepts?
      • Taking TDC and how it engages now with ground swell and peeps’ minds and how do we take this and grow and be better?
    • Engage with the new audience
    • TDC and Codeworks – bringing it to a wider audience
    • Bigging up the North East of England and the Region’s self-perception
  • ‘Tactics’
    • To engage with previous attendees, also advocates and ambassadors
    • TDC is about showcasing new ideas to inspire new thinking

Having talked about strategy, we went on to talk about what was happening already, and what areas could be improved to make it happen:

We plan to have a follow-up meeting in a couple of weeks to review these ideas and progress.

[Disclosure: I am an Ambassador to Thinking Digital, which I believe this is a win-win-win: i.e. for my / SCL awareness & repuration, for the Conference, and also for the Region – creating a buzz that others can capitalise on.]

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