Web 2.0 articles in bdaily #7 – Who

This entry is part 7 of 8 in the series bdaily

n.b. This was originally published on bdaily.

Who am I

Photo credit to Saad.Akhtar
[Update: this isn’t me, it’s some random geezer on Flickr, chosen because ‘Who’ was in the shot ;-)]

“Web 2.0: The ‘Who’

With Justin Souter of Souter Consulting

Part 7 of a series of articles on the application of Web 2.0

I thought ‘Why’ was going to be the most important article, but now I’ve come to it, I’m thinking that this one is. If you and your people don’t “get it” and do it, the rest are rather wasted!

Everyone needs to understand that it’s coming.: If you are charged with implementing a Web 2.0 or Social Media strategy, don’t forget the people change:, let folks know what’s going on, and have a plan for managing their expectations. Check out my Web 2.0 resources and benefits pages to help you write your business proposal.

In terms of who should be doing what – find someone who’s got a story to tell, who’s going to enjoy the contact with those they encounter, and who has the communications skills. They will act as a bridge to the groundswell, and a need to keep the rest of your organisation involved.

If you have a PR function / person, then they could be scanning the web for mentions of your brand, and talking with people who are talking about you online. Your marketing people will like having a dialogue with existing customers and potential ones; your web designers may well reap benefits; and the spreadsheet junkie might just be grateful to have the responsibility taken off her shoulders. ;-)

Your financial bods might be thrilled if you can host your applications without buying an expensive infrastructure, but your security people will have to sign it off first. Entrepreneurs particularly like cloud computing, as it reduces the need for venture capital funding and the equity they demand.

If you’ve got subject matter experts or product managers, then they can engage with customers and stakeholders more readily. Perhaps your product development team could gain novel insights, or your intellectual property cadre could earn some wonga by trading IP. Wikinomics can tell you more about this.

If you are able to strike up an enduring conversation with the groundswell, I believe you’ll be so much better off as a result. Treat your people like grown-ups, and do as IBM do and have rules and regs for managing how your staff use Social Media, and also Virtual Worlds. After all, you can only keep the waves back for so long!

Inevitably, if you’re reading this, then it comes down to You.  You and your Boss, that is. Get your Boss’s blessing to experiment, and use the hints I’ve provided in this series. Check out my Web 2.0 resources and benefits pages to help you write your business proposal.

Next week I’ll sum things up in a conclusion but-as ever-let me know if you have any questions. Props to David Coxon for his help with this and the ‘Where’ articles.”

How might Thinking Digital exploit Web 2.0? #TDC

Thinking Digital Conference 09

This post is pretty much about what it says in the title!

I met with Maxeen & Lewis from Codeworks last week and we had a think about how to maximise awareness and appreciation of Thinking Digital.

Thinking Digital is an annual conference where the world’s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

The areas we looked at were:

  • What strategies could be used in the run-up to the conference in May
  • What to do post-Conference
  • If we started from scratch, what would we do?

Using ideas drawn from the book Groundswell and elsewhere, we brainstormed some keys points about TDC [excerpt from flipchart page]:

  • ‘Strategy’
    • Start an enduring conversation around Thinking Digital events
      • Engage with the groundswell – ‘do things that we think we cannot do’
      • What are the principles and concepts?
      • Taking TDC and how it engages now with ground swell and peeps’ minds and how do we take this and grow and be better?
    • Engage with the new audience
    • TDC and Codeworks – bringing it to a wider audience
    • Bigging up the North East of England and the Region’s self-perception
  • ‘Tactics’
    • To engage with previous attendees, also advocates and ambassadors
    • TDC is about showcasing new ideas to inspire new thinking

Having talked about strategy, we went on to talk about what was happening already, and what areas could be improved to make it happen:

We plan to have a follow-up meeting in a couple of weeks to review these ideas and progress.

[Disclosure: I am an Ambassador to Thinking Digital, which I believe this is a win-win-win: i.e. for my / SCL awareness & repuration, for the Conference, and also for the Region – creating a buzz that others can capitalise on.]

Technorati Tags: thinking digital,,,,,,newcastlegateshead,,,,,,,vector 76,,codeworks,roomatic

NewcastleGateshead in Second Life

This post is a chance for me to kick-start my interest in virtual worlds / metaverses. It is also a chance to show off my in-world photography skills but – more importantly – it is a chance to bring to a wider audience the great work by Celia & Shaun at Vector 76 on a Second Life build of the quayside area of NewcastleGateshead.

Please check out the photos from my session in SLThinking Digital Conference 09 with Shaun Juno, who is the one with the Toon T.O.F.F.S. shirt on. The upper two photos are taken in the virtual Sage Gateshead, venue for the upcoming Thinking Digital conference.

Bottom left is a shot with the Baltic art gallery, the Millennium bridge, the Sage Gateshead, and H.M.S. Calliope in shot. [Side note: I believe my paternal Grandfather signed up there with the Royal Naval Voluntary Reserve here just before war broke out in 1939].

Bottom right is a sculpture-type thing, courtesy of the Newcastle University culture lab.

 Looking North towards Newcastle in SL In the Sage Gateshead with @shaunallan (well SL version)
 NewcastleGatesheadSL #1_001 NewcastleGatesheadSL #1_002_001

I’m not aware of any other 3D builders in the North East apart from Animmersion, who anyway tend to focus on other things in 3D.*

If you want to meet me in-world, my SL av name is Tandoorichicken Masala. Give me a shout beforehand so we can organise a mutually convenient time to hook up.

N.b. I see that there is an upcoming “Second Life International DJ Event” on 6th March 2009 at 9.00 (in the evening I’d guess), which is free:

Captain Buck Rogers (aka Dominic Smith) organises regular dub and dubstep nights in the virtual world of Second Life (SL). For Pixel Palace, Captain Buck Rogers will be performing live from the Tyneside Bar, teaming up with other international SL DJs for a unique event where Tyneside Cinema’s online and real-world activity meet face-to-face. Through a partnership with Vector76, we are delighted to be hosting the virtual event on a brand new Newcastle-Gateshead island in Second Life, so even if you can’t make it to the cinema, you don’t have to miss out.

fyi re Pixel Palace:

The Pixel Palace is a project by Tyneside Cinema in Newcastle, UK. It is designed to embrace new partners from a range of artforms and creative industries, looking at the future of cinema:

sponsors_arts_council.jpgsponsors_nfm.jpg Forma

btw, I’ve also been checking out ThinkBalm – a tech industry analyst which concentrates on the ‘Immersive Internet’ – aka virtual worlds & their uses.

*[Please let me know in the comments if I’ve missed anything / anyone – thank you!]

Technorati Tags: ,,,,,pixel palace,tyneside cinema,,northern media,animmersion,thinking digital,baltic art gallery,gateshead millennium bridge,sage gateshead,,vector 76,newcastle university culture lab

Web 2.0 articles in bdaily #6 – Where

This entry is part 6 of 8 in the series bdaily

 

n.b. This was originally published on bdaily.

Portulano where 2.0

Photo credit to El mundo de los mapas

“Web 2.0: The ‘Where’

With Justin Souter of Souter Consulting

Part 5 of a series of articles on the application of Web 2.0

Social Media and Web 2.0 is everywhere, even-of all places-The Daily Telegraph last Saturday!

Above all, it’s already happening: at the desk; on planes, trains & automobiles; at work and at home; in companies, the public sector, charities, and all kinds of self-help sites; in the centre and at the edges; and all sorts of places you probably wished never existed.

It’s happening on your intranet, internet site, extranet, and team site [slow down!, I hear you cry]. It’s happening in your computer room, data centre, and in the Cloud; on your phone, your laptop, your servers, and in your kid’s bedroom. It’s bringing people together within your organisation and without, to start ongoing conversations. In short, it’s rapidly becoming ubiquitous.

Sometimes people are saying nasty things on your website forums: but if they don’t have this outlet, they can start acting as a mob and impugn your reputation-perhaps by starting an online campaign. Better then to create a lightning rod of your own and engage with the mob to win it over?

You can help people at your ‘coalface’ conquer a reliance on over-developed spreadsheets by considering mashups – lightweight process-based applications which also integrate several data sources. They give the IT Department some say with what are uncontrolled / unsupported software development projects to help you work with the grain.

On a very practical note, the US military is now using virtual world technology to train members of its Armed Services about how to deal with Iraq. Similar worlds are also being used to simulate civil emergencies and healthcare scenarios, and treat paranoia, PSTD and children with severe learning and psychiatric disorders. N.b. local virtual world experts, Vector 76, have just gone live with a virtual rendition of Newcastle Gateshead’s Quayside area (Second Life client needed).

It’s not for everywhere though – it’s not much good your production line workers checking their mobile phones all the time for new friends on Facebook! OK, so this can all seem pure waffle – but as Gartner’s Hype Cycle predicts, there often comes a time where people find constructive uses for emerging technologies.

The point of this series of articles is to argue that the ‘Where’ is in your organisation, in your workplace. If not now, then soon. And also to propose that it’s better to start now, tinker and experiment, rather than ignore the benefits. Perhaps you can help our very own Twitchhiker in his quest, or find out in person at the Thinking Digital conference in May?

Editor’s note: when Justin has discussed the Six Honest Serving Men of Web 2.0, he’d like to address any topics which bdaily readers would like him to expand upon. If you’ve got any suggestions, please leave interactive feedback here or email bdaily.

Technorati Tags: ,,,thinking digital,,spreadmarts,vector 76,,,twitchhiker

Visit to Core Music, Hexham

This post is about a rather fab music resource close to me in the Tyne Valley.

Core MusicYou may have read my blog post about Tynedale Enterprise (TE). When I attended the TE meeting, there was a round of introductions, and I mentioned I had just set up my own business, and was looking for some reference-able work.

I met Pete Woods, a former policeman who is now focusing his community building skills closer to home – to the benefit of Core Music (which I’ll call CM).

According to the CM website:

coremusic.co.uk is a community based company where any profits made from delivering our services are reinvested in the community by providing more of our music based services to those who cannot afford to pay for them.

We are based in the beautiful market town of Hexham in Northumberland, UK. The main focus of our work is in the Tyne Valley area of Northumberland, but we are open to partnerships and collaborations with others who may work outside of this area or the UK.

Pete invited me down to CM to have a chat with Mike Coleman about how CM could harness Web 2.0: Mike has been the driving force behind CM.

Core Music has a shop, and ‘spaces for musicians and music’–people who want to access music, try things out, get involved, become more hands on—the focus being on people and a person-centric approach.

We did a tour of the premises, and I learned about the building’s history as part of the leather trade. CM is something of a hidden gem, as there are rehearsal rooms, recording equipment, and a rather nice-looking bass guitar – something I’ve always wanted to learn. ;-)

In short, if you’re musical or want to get into music, then CM want to help you.

There are a number of workshops on offer, with practice rooms and teaching also available. There is a mixture of musical styles, including folk, Northumbrian pipes, ukulele, mountain dulcimer, also African drumming.

They have recording projects, including a weekly show for Tynedale fm, also helping a local writer record radio dramas. Mike stressed that CM is about doing stuff, rather than just hanging out for the sake of it.

Mike and Pete are keen to see volunteers gaining skills, and to create a hub for events and bands that can play in them – a ‘clearing house for talent’.

What they feel they’re missing is around using web 2.0 technology to communicate and interact with their audience, both those people who know about them already—and those people who may be interested to hear about them in future.

They are building up contacts in the music community – teachers, young bands, volunteers, also selling CDs and instruments. They’d like to advertise upcoming events and feel they’ve got a strong brand, but need to ‘keep the message out there’ and ‘two-way conversational’.

CM started with a bang in the Hexham Courant, but there is a need to keep up the intensity. If you can help CM, please comment below!

Technorati Tags: ,hexham,,tyne valley,,,northumbrian pipes,,,mountain dulcimer,,african drumming,music rehearsals,tynedale fm,