ThinkBalm releases its premier Immersive Internet report | Souter Consulting Limited — Souter Consulting Limited Souter Consulting Limited

ThinkBalm releases its premier Immersive Internet report

by Justin Souter on December 17, 2008

web-banner-904x160306 I realise it’s lazy to post someone else’s material, but I figure Erica Driver at ThinkBalm wouldn’t mind the plug for her new Company.

I’m a big believer in the possibilities of virtual worlds / the immersive internet, and wanted to do my own little bit to push things along.

The Executive Summary of their new report, states:

“The Immersive Internet is a collection of emerging technologies combined with a social culture that has roots in gaming and virtual worlds. Virtual worlds and campuses, immersive learning simulations, serious games, and three-dimensional (3D) business applications deeply engross the user and give people experiences that are perceived as real even though they take place virtually. Properly implemented, this technology promises to uncover previously unheard-of dimensions in engagement, which will in turn increase workforce collaboration, effectiveness, and retention. When the Immersive Internet is used with the extended enterprise, it will have similar positive impacts on customer, partner, and supplier relationships.”

Final paragraph of the Exec Summary reads:

Long term, think of the Immersive Internet as an area of strategic investment that enables transformation of the way we work as well as business model innovation. The Immersive Internet allows organizations to connect more deeply with customers, partners, and suppliers. It enables business leaders to nourish and harvest human creativity and increase workforce and customer engagement. Ultimately, organizations will go far beyond the seven use cases we outline here and the Immersive Internet will become part of everyday life.

My plan is to be surfing the wave she and her husband Sam describe. :-)

Check out the report for yourself here.

Technorati Tags: immersive internet,metaverses,,,,
  • Andrew – lovely to hear from you! ;-)

    ThinkBalm is a small technology analyst – it’s Erica Driver mainly. She / they specialise in punditry about how virtual worlds / metaverses can be used in a business context.

    I am happy to say that they’ve picked up this particular ball and run with it. There are tremendous synergies to be generated at this moment in time, although we need to think outside the box about this new paradigm…

    I hear what you say, so perhaps we can touch base to see if there are any showstoppers?

    [Top site ;-)]

  • Bingo!

    Thanks for the recommendation Justin, I've just taken a peek at the ThinkBalm website and managed to complete my Bullsh*t-Bingo in the first paragraph. This is a new record.

    Do you have any idea what this ThinkBalm is about?..and please dont reply with “3D brainstorming session, how to run a successful employee onboarding program”.

  • Andrew – lovely to hear from you! ;-)

    ThinkBalm is a small technology analyst – it’s Erica Driver mainly. She / they specialise in punditry about how virtual worlds / metaverses can be used in a business context.

    I am happy to say that they’ve picked up this particular ball and run with it. There are tremendous synergies to be generated at this moment in time, although we need to think outside the box about this new paradigm…

    I hear what you say, so perhaps we can touch base to see if there are any showstoppers?

    [http://www.lovelyjane.btinternet.co.uk/bullshit.htm – top site ;-)]

  • Andrew – lovely to hear from you! ;-)

    ThinkBalm is a small technology analyst – it’s Erica Driver mainly. She / they specialise in punditry about how virtual worlds / metaverses can be used in a business context.

    I am happy to say that they’ve picked up this particular ball and run with it. There are tremendous synergies to be generated at this moment in time, although we need to think outside the box about this new paradigm…

    I hear what you say, so perhaps we can touch base to see if there are any showstoppers?

    [http://www.lovelyjane.btinternet.co.uk/bullshit.htm – top site ;-)]

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