links for 2008-11-18

by Justin Souter on November 19, 2008

  • We (I have an African American father and an Irish American mother) were raised on the front lines of racial change, where the new rules about interracial intimacy often clashed with the old – both in public and in our own families.   

    The affection we were so comfortable showing our white mothers at home drew stares, and worse, from both whites and blacks in public.

    It was in our families where we first felt love and protection as well as the first sting of racial prejudice.

    And many of us forged a black identity, one that was not at odds with being mixed-race, but arose out of our experiences as mixed people: from an awareness that the racial dilemma we were born into has its deepest roots in anti-black prejudice.

    For us, being black and mixed-race are not mutually exclusive. We have learned to live with the contradictions.

    Perhaps it’s time for everyone else to learn to live with them too.

  • The popularity of social networking site Facebook has soared dramatically over the past year seeing it become the social site of choice for journalists, politicians, bloggers – and businesses.   

    But what is in it for businesses? Pascal Fintoni, head of e-business at the North East Regional Portal, looks at how North East firms can use Facebook to reach new audiences.

  • A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.   

    Criteria of “Punk’d” includes a situation where the story would have not been told if social media was not available, or if social media enhanced the situation.

    This doesn’t include fake blogs, companies who deliberately tried to cheat the system get their own honorable mention.

    Although this punk’d list is the one to stay off, the one you want to get on is the Groundswell awards.

    Update: I’ve added severity status for some of these Punk’d using the Categorization of Brand Backlash Storms)

  • Wind forward four years to this past weekend and an online storm that has erupted over Motrin, an over-the-counter painkiller sold in the USA, and an advertising video produced by the brand owner McNeil that very quickly offended some mothers.   

    The storm of protest that has embraced so many different online communication channels – from blogs to video and especially to social networking micro-channels like Twitter – has already prompted an apology from McNeil on the Motrin website and the withdrawal of the video from that website.

  • Under her post, this comment from a Yahoo shareholder says it all:   

    “You guys have no idea how pissed I am at how misleading Yahoo has been to its shareholders.

    “One day we’re hearing from Yang and his stooge Roy about how Yang is the only guy set to lead the company and how no one else knows Yahoo like Yang, and now where hearing that this conversation has been happening for months. Couldn’t Yang have done the honorable thing months and months ago and saved us about $35b in the process?

    “If I hadn’t lost so much on this moron I’d sue them into oblivion. Clearly the board was asleep at the switch and forgot that they had some responsibility to the shareholders.”

  • Product Overview   

    Verdiem’s Edison is a free energy-monitoring application for eco-conscious consumers. You can use it to more actively control your PC’s energy consumption — and subsequently your household’s carbon dioxide (CO2) emissions.

    Feature Summary

    Made for Microsoft Windows XP and Windows Vista PC users, Verdiem’s Edison enhances the operating systems’ existing power settings with increased overall energy savings and provides a consumer-friendly user interface that makes it easy to set up and manage. Endorsed by Microsoft and Climate Savers, Verdiem’s Edison enables consumers to measure, monitor, and manage their PC energy efficiency in an effort to reduce carbon emissions.

  • Local Hero joins a trio of movies – along with Silent Running and Love and Death – which habitually jockey for position as my second favourite film of all time.   

    Since the movie first opened in the early 1980s, I must have watched it around 100 times – which turns out to be about 99 times more than its creator Bill Forsyth.

    Inspired by a news story about oil companies buying up land in Orkney, Local Hero tells of a Houston executive who comes to Scotland to purchase an entire village, only to be seduced by this remote place’s strange magic.

  • How addictive are computer games? Eleven million people around the world regularly play a game online called Warcraft which is why there’s been such a clamour about its latest edition. But should we be worried that young people could become addicted to games like that? Technology correspondent Rory Cellan-Jones reports.
  • Microsoft layed out its “Azure” foundational infrastructure for the cloud during the keynote kick-off on day one of the Professional Developers Conference (PDC) here in Los Angeles. The goal of Azure is to provide developers who want to write applications that run partially and/or entirely in a remote datacenter with a platform and set of tools.   

    Microsoft did not disclose pricing, licensing or timing details for Azure. The company is planning to release a Community Technology Preview (CTP) test build of Azure to PDC attendees on October 27. (The CTP consists of a software development kit and access to Microsoft’s cloud.

  • Jerry Yang, the co-founder of Yahoo, is to stand down as the internet portal’s chief executive officer.   

    His departure follows lengthy criticism of his stewardship of the company, which has seen its share price collapse to about $10.

  • “They wed the most beautiful girls; they are building big houses; they have new cars; new guns,” he says.   

    “Piracy in many ways is socially acceptable. They have become fashionable.”

    Most of them are aged between 20 and 35 years – in it for the money.

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